Saturday, September 14th, 2013 - Roy Morgan Research

 Australians’ annual spend on poker machines has declined to $10.2 billion for the year to September 2012, down from $11.2 billion in September 2011.

Australians’ annual spend on poker machines has declined to $10.2 billion for the year to September 2012, down from $11.2 billion in September 2011, according to the latest Roy Morgan Gambling Monitor.

In the twelve months to September 2012 Australians spent $16.9 billion in total on gambling, down from $18.5 billion in September 2011 and $19.1 billion in September 2003.

Expenditure is much higher on Poker Machines than any other form of gambling. In terms of spend, betting on racing ranks second, followed by lotteries/scratch tickets, sports betting, casino table games, and Keno at a club, pub or casino.

Annual expenditure by Australians on gambling ($billions)

Source: Roy Morgan Single Source (Australia), October 2002 - September 2012, average annual sample n=20,788.

Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:

“Australians’ total annual expenditure on poker machines fell in the year to September 2012, despite a temporary increase in the June 2012 quarter when the federal government initiated tax cuts and carbon tax compensation handouts.

“The fall in total expenditure on poker machines can be mainly attributed to a decline in the number of Australians playing the pokies, from 4.6 million in the year to September 2011, down to 4.4 million in the year to September 2012.

“The number of Australians playing the pokies has been declining gradually over the past decade from 5.5 million in December 2002. Most forms of gambling have become less popular over the past decade. However, online gambling options are growing in popularity, including sports betting, online casino table games, and online poker machines.”

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
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