Wednesday, November 28th, 2012 - Milan Direct

With summer on our doorstep the timing couldn’t be better for leading online furniture retailer Milan Direct to announce the expansion of its popular outdoor furniture range.

Committed to its mission to bring designer furniture to more Aussie homes, the up and coming retailer said it was excited by the latest addition of the classic Acapulco Chair to its collection.

The enduringly popular design dates back to the 1950s and takes inspiration from the open string construction of traditional Mayan hammocks. Following the eye-catching aesthetics of the original, the Milan Direct Acapulco Lounge Chair replica is a fun and bright chair that can be left outdoors all year round.

Milan Direct Director, Dean Ramler, said the Acapulco range was added in response to increasing consumer demand for fashionable and contemporary wicker outdoor furniture at more realistic prices.

“Outdoor-entertaining areas are the heart of summer in Australia and designer outdoor wicker makes the time spent outdoors that much more enjoyable. And at Milan Direct we agree with our customers that such designer furniture shouldn’t have to cost the earth,” Mr Ramler said.

“The new chair takes it name from a popular Mexican beach spot of the 1950s. While the jetsetters have moved on to other spots in Mexico, the popularity of this elegant chair has not surprisingly endured.

“We’re thrilled to bring to our customers a first-class replica version of this iconic Mexican design at such a highly-affordable price,” he said.

Milan Direct’s comfortable, high-quality Acapulco range is created with galvanised powder-coated frames that are UV resistant and commercial grade in quality.

“Coming in a range of fantastically bright colours, the entire new Acapulco collection is signature Milan Direct - strong on quality, comfort and aesthetic beauty. These pieces will add a contemporary and stylish touch to any exterior setting this summer.

“Milan Direct is committed to offering its valued customers quality pieces at prices that won’t break the bank and our latest outdoor furniture range is testament to that commitment.

“We sought quality outdoor furniture that offered the perfect combination of style and affordability because we know that’s exactly what our customers deserve,” said Mr Ramler.

The new Milan Direct outdoor furniture range is now available.

Contact Profile

Milan Direct

Milan Direct is Australia's Largest Online Designer Furniture Store with over 120,000 highly satisfied customers served and over 500,000 pieces of designer furniture sold! Milan Direct is Australia's #1 Online Store for Designer Home Furniture, Office Furniture & Outdoor Furniture all at Australia's best prices.
Cameron Matthies
P: (03) 8677 7785


Outdoor furniture, outdoor wicker



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