An annual online super-sale will benefit Australian online retailers and consumers enjoying big savings if a similar event is held again next year during the pre-Christmas period, according to the founders of discount coupon website ilovecoupons.com.au
The inaugural Click Frenzy sale - based around the 'Cyber Monday' phenomenon in the USA - was held on Tuesday November 20, the first time the Australian online retail sector has joined forces to hold such an event.
Hundreds of online retailers took part in the 24-hour online super-sale, giving shoppers a once-off opportunity to secure bargains online from leading Australian retailers before the conventional pre-Christmas shopping period.
Co-founders of i love coupons, Melbournites Dominic Gluchowski and Louie Van Essen, said the online frenzy was a win for both Australian retailers and consumers, having the potential to become a regular event in the Australian shopping calendar in the future.
"We saw from the phenominal interest this 24-hour event created that Australian consumers are developing a greater awareness of the benefits of online shopping are are eager to buy from online retailers in Australia when they are offering the best deals," Mr Gluchowski said.
"Demand for online retail is growing at a rapid pace and the real winners will be the retailers if this type of event occurs on a yearly basis.
While the Click Frenzy event itself attracted wide-spread criticism for its operational issues, Mr Gluchowski said the important thing was the focus on demand that this event highlighted and how this can be converted into a successful, regular event in the future.
"The online super-sale is a new concept for Australia. Retailers can capitalise by pushing more people to buy online through such incentives. It's actually great for Australian online retailers and for Australian shoppers as they get good deals prior to Christmas," he said.
Mr Van Essen said the company behind Click Frenzy should be given due credit for their efforts in getting the event off the ground in Australia.
"This was the first event of its kind, and the problems with the Click Frenzy site were unfortunate. But retailers should be encouraged by the high level of demand this created and turn it into a positive," he said.
"If they can come together again on a yearly basis, this event could mirror the success and hype of Cyber Monday in the USA.
"We started our business to stop valuable Australian retail dollars heading overseas. By supporting local retail businesses, we ensure Australian shoppers have access to the best deals our own retailers have to offer.
"Continuing an event like Click Frenzy in Australia will ensure our online retail sector maintains strong growth year on year, meaning more Australian retailers can offer big discounts."
There are great bargains to be had online by visiting ilovecoupons.com.au for the latest deals from Australia's leading retailers.