Thursday, November 8th, 2012 - CDAA
The Information Age has come to an end, but does this mean we have less information than previously? Just the opposite. We have more information being created every day than we ever had before. But just as the age of manufacturing and the age of distribution didn't see the end of those activities, we do not see the end of information. Rather, it supports a progression on to the next logical phase – the Age of the Customer.

With so much information being readily accessible, today’s consumers have become empowered customers.

These customers are digital. They are mobile. They have so much information at their fingertips they have become a much greater force than ever before. They can search for specific items, compare prices, find competitors, demand the lowest price, request that a supplier source specific items for them, and then complain on social media if it is not right.

Social media has in fact, become a key tool for today’s customer. A valuable asset to be added to any savvy customer’s arsenal. It is a platform that can be used for good and for bad, but know that it is being used. Social Media is becoming the number two way to engage with customers (after face-to-face personal interaction).

Unfortunately, companies are way behind the public when it comes to the adoption of social media. That represents a problem because social media is a critical tool in an increasingly customer-focused business market. In fact, in the Age of the Customer, dominance will come from those companies who engage best with empowered customers.

Businesses today need to engage on all playing fields, including social media. We need to understand that our power comes from engaging with empowered customers. Our relationship with the customer is the only thing that will enable us to survive and grow in the Age of the Customer.

Robin Sands is the Chief Marketing Officer of CDAA®.

CDAA® is an Australian Certified Digital Agency helping customers improve and make their digital activities more commercially successful. Founded in 1998 the Agency has a long track record providing website design, development, hosting and support solutions. Working with Australia’s most well-respected businesses, governments and brands.

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CDAA


CDAA® is an Australian Certified Digital Agency helping customers improve and make their digital activities more commercially successful. Founded in 1998 the Agency has a long track record providing website design, development, hosting and support solutions. Working with Australia’s most well-respected businesses, governments and brands.
Danielle Tessari
P: 08 83656577
W: www.cdaa.com.au

Keywords

age of the customer social media, digital marketing

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