Saturday, September 14th, 2013 - Roy Morgan Research

The percentage of Australians intending to go overseas for their next holiday is at a new high of 10% for the September 2012 quarter, up from 8% at the same time last year.

The percentage of Australians intending to go overseas for their next holiday is at a new high of 10% for the September 2012 quarter, up from 8% at the same time last year.

Overall holiday intention has also increased, with 70% of Australians intending to take a holiday in the next 12 months (13.2 million), up from 68% at the same time last year, according to the September 2012 quarterly results from the Roy Morgan Research Holiday Tracking Survey.

Domestic holiday intention has declined, with 55% of Australians now intending to stay in Australia for their next holiday, down slightly from 56% this time last year.

 
Intend to take a holiday in the next 12 months


Source: Roy Morgan Single Source (Australia), July 2007 – September 2012, average sample per quarter n=4,932 N.B. A small percentage of holiday intenders cannot nominate where they will be going on their next holiday. As a result, the percentages shown as intending to go overseas or domestic on their next holiday do not add to the ‘total intenders’.

Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:

“Holiday intention is rebounding, with higher consumer confidence than at the same time last year and a stronger stock market, consumers have more money in their pockets as a result of falling interest rates and recent tax cuts and other handouts associated with the Federal Government’s Carbon Tax compensation package.

“With the Australian dollar still at a high level, an increasing percentage of Australians are taking advantage of this and planning an overseas holiday. Europe, United States, Bali and Thailand are the most popular overseas destinations, with holiday intention to these destinations increasing.

“Melbourne is the stand-out performer in terms of domestic holiday intention, defying the recent downward trend. Melbourne is growing in popularity in the short-break market as a destination for shopping, dining and cultural activities like museums, historical sites, art galleries, concerts and theatre. Melbourne is also known as the ‘events capital’ of Australia, with many people visiting the city to attend sporting, cultural and other major events.”


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Keywords

holiday, overseas holiday

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