Wednesday, October 24th, 2012 - Product of the Year
The jury panel of nine made up of retail experts, industry representatives and key media, tried and tested 117 entries ranging from ice cream and curries through to toothbrushes, coffee machines, cleaning products and beyond.

Product of the Year recognises and rewards the latest and most innovative products to hit shelves. Now in its fourth year, the distinctive red and white logo represents the ultimate vote of consumer confidence, with the winning products selected by more than 10,700 shoppers in the largest independent survey of its kind in the country.

Director of Product of the Year Australia, Sarah Connelly, said the jury members had their work cut out for them with a record number of products entered for the awards.

“We have had a significant amount of entries this year across a diverse range of categories so the jury had a big job on their hands putting each one through rigorous testing to ensure it meets key criteria,” said Ms Connelly.

This year the panel was led by Ian Alwill, Chairman of the Advertising Standards Bureau and former Executive Director of Group Marketing for Nestle. He was joined by CEO, Natalie Mactier, IGA’s Peter Love, Foodworks’ Middhat Massoud and Gavin Williams, CEO of the Packaging Council Australia among others.

Ian Alwill said he was delighted to chair the jury panel for the first time this year.

“Jury day is an important part of the Product of the Year award program. Our role is to ensure the best and most innovative products on the market are recognised and rewarded because they offer clear consumer benefit,” Mr Alwill said.

Short-listed products will now be put to the test, with more than 10,700 Aussie consumers voting in the Nielsen survey. As a result of growth in Australia, Product of the Year has significantly expanded the consumer sample by 53 per cent and re-designed the survey questions to have greater focus on new product performance, with an enhanced consumer preference index as a key measurement area.

The category winners will be revealed at an awards ceremony in February 2013.

Contact Profile

Product of the Year

Product of the Year is Australia's largest independent consumer survey of product innovation.
Cassandra Robinson
P: (02) 9361 6099


Product of the Year, Product of the Year Australia



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