Friday, October 19th, 2012 - People's Choice Credit Union

People’s Choice, Australia’s second largest credit union, and Cancer Council SA have today launched Adelaide’s inaugural ‘People’s Choice Undies Run for Bowel Cancer’ in January 2013.

They’ve done it in New York, Chicago and Washington – now it’s Adelaide’s turn!

People’s Choice, Australia’s second largest credit union and Cancer Council SA are proudly launching Adelaide’s inaugural ‘People’s Choice Undies Run for Bowel Cancer’ in January 2013.

The purpose of the event is to raise awareness and reduce the embarrassment of bowel cancer testing by inviting people to strip down to their underwear at a mass fundraising and participation fun run.

The 1.7 kilometre run will take place just ahead of the People’s Choice Classic cycling event, which kicks off the Santos Tour Down Under in the East End of Adelaide on Sunday, 20 January 2013.

People’s Choice Managing Director, Peter Evers said he was pleased to work alongside Cancer Council SA and support such a worthwhile and fun event.

“It will be great to see people of all ages, shapes and sizes running through the streets of Adelaide in their undies for an important cause."

“Of course, we’re not doing this just for fun. The event does have a serious side in that we want to raise awareness and funds for the on-going fight against bowel cancer.”

Bowel cancer is the second most commonly diagnosed cancer, with one in 12 Australians developing bowel cancer by the age of 85

All funds raised from the People’s Choice Undies Run for Bowel Cancer will help Cancer Council SA continue to raise bowel cancer awareness, as well as fund important cancer research and support services to help save the lives and improve the quality of life for all South Australians.

“Every week, 25 South Australians are diagnosed with bowel cancer and sadly nine people will die each week from it – but many of these deaths can be prevented with regular screening to detect bowel cancer in its earliest stages,” said Professor Brenda Wilson, Chief Executive, Cancer Council SA.

“While there is an element of embarrassment about bowel cancer screening, you don’t die of embarrassment! Bowel cancer screening kits are easy to use and can be done in the privacy of your own home."

“The People’s Choice Undies Run for Bowel Cancer is a great opportunity for people to have some fun and be active, while also getting a serious message out to the community.”

Approximately 100,000 people are expected to turn out to watch the People’s Choice Classic.

“It’s always a massive crowd and we want as many people as possible to join in the Undies Run,” Mr Evers said.

“Temperature-wise, you’d have to say that running about in your underwear in Adelaide in January makes a lot of sense but we also need to be mindful of the UV levels and protecting our skin. Don’t worry there will be a lot of sunscreen on hand and we encourage everyone to come to the event in their sun protective gear.”

Participants who register for the People’s Choice Undies Run for Bowel Cancer will be supplied the underwear as part of their registration fee.

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Natasha Wade

P: 08 8267 6888


People's Choice, credit union, Cancer Council SA, fundraising, charity



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