Thursday, October 18th, 2012 - Roy Morgan Research
Hundreds of Australians have given their second?by?second reactions to highlights of the US Presidential Debate today with the Roy Morgan Reactor. While commentators in the USA are calling it a narrow victory for Obama, Australians are far more definitive, reacting positively to nearly everything President Obama said while scoring Mitt Romney below the critical 50% mark for most of the time.

Michele Levine, CEO, Roy Morgan Research says:
“We frequently see major difference in the way males and females react to political speeches but, in this case, the differences were almost imperceptible. The Americans obviously aren’t suffering from the same gender divide that has been so fractious recently in Australian politics.

“We would have expected to see more divergence in the Reactor graph lines for Australians who usually vote ALP Vs. L-NP but, again, the differences were marginal.

“It’s probably not surprising that 18?34 year olds reacted more positively to President Obama than to Mitt Romney. The difference in age groups was relatively insignificant for Romney, however, but much greater for Obama, as the graph below clearly shows.”

There were few high points for Mitt Romney. He was getting traction with his promise to support small business and reduce their taxes – until he began to criticise ‘Obamacare’ when the Graph took a dive. If he’s been watching the Reactor graph he probably wouldn’t have mentioned ‘Obamacare’ again. But he did – which drove the graph for the 18 ?34 year olds down around the 30 mark, which is a drastically low Reactor score.

Conversely, President Obama receives some of his highest Reactor scores with his record of healthcare reforms, ending the war in Iraq, reigning in the excesses of Wall Street and, predictably, tax cuts.

Ms. Levine:
“The President won the hearts of Australians when he gave his impromptu, impassioned speech about the contributions of immigrants to the United States.”

View the results with selectable graphs synchronised with the video highlights of the debate using the interactive Reactor Player:

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company.

Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.

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