Wednesday, October 17th, 2012 - 019 Sweater Shop
"We're a company that's all about style," says operations director Ben de Zille Butler, "and we've worked hard to ensure that the new website reflects this fact, as well as being fast and easy for our customers to use."

Not so long ago, having once led the world, the British knitwear industry was very much in the doldrums, with more and more knitwear being sourced abroad. But 019 Sweater Shop have resolved to reverse this trend and are hailed as being at the forefront of the rebirth of UK produced knitwear.

019 Sweater Shop has rapidly built a reputation for its elegant, completely seamless knitted garments, all of which are created not overseas, but here in the company's cutting edge Leicester factory, using the groundbreaking Wholegarment® technology.

"Traditionally, knitwear has been produced in separate pieces - for example, the two arms and the body section of a sweater - which have then been seamed together," says 019 Sweater Shop Operations Director Ben de Zille. "But with the astonishing versatility that Wholegarment® technology now offers us, we can knit highly creative garments in one piece, with no seams whatsoever."

"This revolutionary technique has brought many advantages to us and most importantly, to our customers," Ben continues. "019 Sweater Shop one-piece garments have a much smoother overall appearance than can be achieved using conventional production methods. With no lumpy seams to protrude or interrupt the overall flow of the design, or to interfere with the natural elasticity of the garment, our customers can enjoy vastly superior stretch and much better fit."

Wholegarment® technology also offers a raft of opportunities to 019 Sweater Shop's design team, a fact which is clearly evident in the distinctive collection of seamless knitwear on sale in the company's stores and now the new website.

"Having eliminated the limiting need to seam everything," adds development director Alan Hodges, "design-critical details such as patterns can be totally uninterrupted right around the wearer's body, from front to back, over the shoulders and down the sleeves. By using 3D shaping, our Leicester factory can reproduce our design team's concepts exactly as they envisage them without all the weight and bulk associated with double-knits. It's a designers dream come true."

In addition to all these creative advantages, Wholegarment® technology is also hyper-efficient in terms of the resources it requires - or rather, does not require - to make each garment. Production costs and wastage are absolutely minimised, resulting in savings that 019 Sweater Shop is pleased to pass on to customers, with prices kept competitively low.

The original Sweater Shop was founded by Brian de Zille, who created the nationally popular brand. He sold that business at its peak, in 1995. "The new 019 Sweater Shop brings back the quality, variety and outstanding value we became so famous for all those years ago," he says," but in a way that very much answer's today's knitwear needs with the latest technology."

"Between us," says 019 Sweater Shop Development Director, Alan Hodges, "we have over 100 years of knitting experience to draw upon. But above all, it's the fact that we have embraced and are actively using Wholegarment® technology that means we can bring our customers knitwear that suits their tastes and their budget so well."

In addition to seamless knitwear, 019 Sweater Shop also has a range of traditionally produced printed t-shirts and sweatshirts. And although most of our knitwear is totally seamless there are still a few styles that have to be made traditionally such as the traditional Fairile and Aztec Sweaters.

"But we're already developing Wholegarment® technology to enable us to produce all these items seamlessly as well," says Ben de Zille Butler, "and it shouldn't be long until they are in our shops and online store, too. In addition, we're developing a mail order business. So, 019 Sweater Shop knitwear will be available through every purchasing channel our customers love to use."

Websmart marketing PR release for 019 Sweater Shop, Fasionable Seamless Sweaters for Men, Woman and Children.

The company's new website is live now at:

019 Sweater Shop stores can be found at:

5 The Arcade
Meadowhall Centre
S9 1EP
Tel: 01142 568800

6-8 St Martins Square
Tel: 01162 536900

All 019 Sweater Shop seamless knitwear is made at:
019 Sweater Shop
Unit 5
Lakeside Business Park
Pinfold Road
Tel: 01162 691999

For more information please Visit :-, please contact Ben De Zille, Tel: 0116 269 6563 or Email: [email protected]

Contact Profile

019 Sweater Shop

Websmart marketing PR release for 019 Sweater Shop, Fasionable Seamless Sweaters for Men, Woman and Children.
Martin Miller
P: +44 01162691999


Jumpers, Clothing, designer clothing, christmas sweaters



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