Tuesday, October 16th, 2012 - 4Cabling
Cable queen launches new website to cater for growing demand

SYDNEY - October 16, 2012: A growing demand for cable management products among SMEs and consumers has prompted tech entrepreneur, Nicole Kersh, to launch a new consumer friendly shopping website - CableManagement.com.au.

The enterprising founder and Managing Director of The 4Cabling Group, one of Australia’s fastest growing companies, began noticing a change in purchasing patterns and customer demographics so decided to meet the rising demand head on.

"In recent years we’ve seen a steady rise in one-time enquiries from small business owners and private customers searching for cable management solutions for their homes and offices,” Nicole said.

“Traditionally, 4Cabling has focused on servicing the needs of IT contractors and network administrators, and this remains our core business. But the growing demand for cable management purchases drew our attention to the lack of options currently available for Australians searching for these kinds of products, so we decided to dip our toes in the water.”

OH&S concerns heighten demand

Nicole, who estimates that cable management products make up about 10 per cent of the company’s total sales volume, linked the growing demand to a rise in occupational health and safety concerns among small businesses.

“There are over 2 million SMEs in Australia, each with their own IT requirements and cable management needs. Employers are understandably keen to protect their employees from the hazards of the workplace and these days most have OH&S as a high priority,” Nicole said.

With ‘slip and trip’ injuries accounting for an estimated one third of workplace injuries, Nicole said uncovered cables were as much a threat to employees as they were to employers, who risked not only losing staff while they recovered from injuries, but attracting hefty workers' compensation claims.

“Environments with a high exposure to cable clutter, such as government departments and education facilities, have understandably been the most eager to get their cables under control. Now, as more businesses are taking a flexible and mobile approach to working environments, purchasing smart and simple cable management solutions like the cable box and cable clamps.”

Mums securing the home

Nicole said aside from the office, there had been a lot of one-off purchases and enquiries from everyday consumers, particularly mothers with young children looking to eliminate household hazards.

“It amazes me how many enquiries we get from mothers in need of smart and safe cable management products. You’d think with the kind of demand out there, someone would already have set up a website dedicated to home safety. There’s a real market for it,” Nicole said.

Necessary, but unfashionable in the age of wireless

Nicole also said a broader move towards wireless products and technology had resulted in consumers becoming more eager to remove cables from sight.

"There's been a huge push towards wireless in recent years, but most electronic products still require cables at some point - even if just for charging.”

“Simple and stylish solutions to hide cables and keep them under control like the SyncCharger and Cable Box have also been really popular,” Nicole said.

“It doesn’t really surprise me, to be honest. I work with cables all day long and they’re not the most aesthetically pleasing object. They’re great for transmitting data and powering devices, but I don’t think they should be a major feature of anyone’s interior design plan.”

For more information, or to check out the range of cable management products initially on offer, visit the website: http://cablemanagement.com.au

Contact Profile

4Cabling


4Cabling is the only direct to consumer manufacturer, wholesaler and retailer of cabling and IT management accessories in Australia, specialising in voice, data, fibre, electrical and server rack equipment. Founder and Managing Director, Nicole Kersh, started the company in 2006, after becoming frustrated with existing market inefficiencies and the reluctance of the industry to recognise it was operating on an outdated model. Nicole quickly made her mark, bringing the industry into the 21st century and establishing 4Cabling as Australia’s leading one-stop-shop for wholesale data and communications products.

All 4Cabling products are accredited by the Australian Communication and Media Authority, and are endorsed by the Commonwealth Government’s ICT Multi-Use List. 4Cabling is the preferred partner of many of Australia’s largest companies and government departments and prides itself on offering customers a complete package - best price, best service, and best quality - ensuring it remains the market leader for generations to come.4Cabling is the only direct to consumer manufacturer, wholesaler and retailer of cabling and IT management accessories in Australia, specialising in voice, data, fibre, electrical and server rack equipment. Founder and Managing Director, Nicole Kersh, started the company in 2006, after becoming frustrated with existing market inefficiencies and the reluctance of the industry to recognise it was operating on an outdated model. Nicole quickly made her mark, bringing the industry into the 21st century and establishing 4Cabling as Australia’s leading one-stop-shop for wholesale data and communications products.

All 4Cabling products are accredited by the Australian Communication and Media Authority, and are endorsed by the Commonwealth Government’s ICT Multi-Use List. 4Cabling is the preferred partner of many of Australia’s largest companies and government departments and prides itself on offering customers a complete package - best price, best service, and best quality - ensuring it remains the market leader for generations to come.
Sophie Le Couteur
P: 02 8006 0132
W: cablemanagement.com.au

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Australians fighting back against cable clutter CableManagement.com.au

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