Friday, October 12th, 2012 - Roy Morgan Research
Australians are known for their love of sport, and the significant television audiences attracted by our major sporting events certainly reflects this. Australian Open Tennis is the most popular sports event on television, with 6.9 million (36.8%) Australians aged 14+ years agreeing they almost always or occasionally watch Australian Open Tennis on TV.
This is followed by One Day Cricket with 6.7 million (35.8%), AFL Grand Final with 6.5 million (34.5%), Test Cricket with 6.4 million (34.3%) and Melbourne Cup with 6.3 million (33.8%). These results are from the Roy Morgan Single Source survey for the 12 months to June 2012.

Sports watched on TV almost always/occasionally

Source: Roy Morgan Single Source (Australia), July 2011 – June 2012 (n = 20,416).

With the spring racing carnival just around the corner, looking at the number of TV viewers who report watching other horse racing events (other than Melbourne Cup) reminds us that horse racing events can attract big audiences, for example:
? Caulfield Cup – 2.3 million (12.1%)
? Cox Plate – 1.8 million (9.7%)

Michele Levine, CEO, Roy Morgan Research, says:
“Australians’ love of sport is reflected in the huge television audiences attracted by these big sporting events with the top 5 events each reporting between 6 & 7 million Australians who watch the event on TV almost always or occasionally.

“It’s important to capture all viewing for these big events on the sporting calendar, especially when you consider that a significant TV audience can often be found watching the game outside of their own homes.

“With the Sport Australia Hall of Fame Annual Dinner being hosted in Melbourne this evening we’re reminded that sport in Australia is not only an important part of our culture, but is also of vital importance to Australian businesses, offering advertisers the ability to reach significant television audiences.”


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Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
Alex Dalidakis
P: +61 3 9224 5209


Sports, TV, Viewers, Fans, Television,



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