Friday, October 12th, 2012 - Roy Morgan Research
Australians are known for their love of sport, and the significant television audiences attracted by our major sporting events certainly reflects this. Australian Open Tennis is the most popular sports event on television, with 6.9 million (36.8%) Australians aged 14+ years agreeing they almost always or occasionally watch Australian Open Tennis on TV.
 
This is followed by One Day Cricket with 6.7 million (35.8%), AFL Grand Final with 6.5 million (34.5%), Test Cricket with 6.4 million (34.3%) and Melbourne Cup with 6.3 million (33.8%). These results are from the Roy Morgan Single Source survey for the 12 months to June 2012.


Sports watched on TV almost always/occasionally


Source: Roy Morgan Single Source (Australia), July 2011 – June 2012 (n = 20,416).


With the spring racing carnival just around the corner, looking at the number of TV viewers who report watching other horse racing events (other than Melbourne Cup) reminds us that horse racing events can attract big audiences, for example:
 
? Caulfield Cup – 2.3 million (12.1%)
 
? Cox Plate – 1.8 million (9.7%)
 

Michele Levine, CEO, Roy Morgan Research, says:
 
“Australians’ love of sport is reflected in the huge television audiences attracted by these big sporting events with the top 5 events each reporting between 6 & 7 million Australians who watch the event on TV almost always or occasionally.

“It’s important to capture all viewing for these big events on the sporting calendar, especially when you consider that a significant TV audience can often be found watching the game outside of their own homes.

“With the Sport Australia Hall of Fame Annual Dinner being hosted in Melbourne this evening we’re reminded that sport in Australia is not only an important part of our culture, but is also of vital importance to Australian businesses, offering advertisers the ability to reach significant television audiences.”

 

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Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com

Keywords

Sports, TV, Viewers, Fans, Television,

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