Wednesday, October 10th, 2012 - Roy Morgan Research
Australians’ spend on poker-machines has increased to $2.9 billion for the August 2012 quarter, according to the latest Roy Morgan Gambling Monitor.
Despite some seasonality in Poker Machine playing there has been a trend down in spending over the past few years. The latest research conducted by Roy Morgan Research between June and August this year shows Poker Machine spend is on the increase. This is driven by an increase in spending among Poker Machine players rather than an increase in the number of people playing the pokies.

In the three months to August 2012 Australians spent $2.9 billion on Poker Machines, up from a low of $2.1 billion in the three months to January 2012.

Expenditure is much higher on Poker Machines than any other form of gambling.  In terms of spend, betting on racing ranks second, followed by lotteries/scratch tickets, sports betting, casino table games, and Keno at a club, pub or casino.

Australians’ Quarterly Expenditure on Poker Machines ($billions)

Source: Roy Morgan Single Source (Australia), November 2010 - August 2012, average quarterly sample n=4,814.

Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:
“In the survey conducted June to August 2012 Australians reported spending more on Poker Machines – not only more than the previous quarter but more than during the same period in 2011.

“Our data shows a continuing decline in the percentage of Australians playing Poker Machines.  However, although less Australians are now playing the pokies compared to one year ago, those who are playing are spending more.”

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Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
Alex Dalidakis
P: +61 3 9224 5209


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