What happens when an artist & designer, who would rather be a full time athlete, is frustrated with the lack of quality t shirts available to sports enthusiasts.
In this case, you decide to produce your own range and turn it into one of Australia’s fastest growing sports designers now selling t shirts online throughout Europe, Asia, US, NZ & Australia.
Selling online at www.cycologygear.com, Cycology Clothing has had a hectic first 12 months in operation.
Cycology Clothing General Manager, Michael Tomchin had no idea that people would take their t shirts to heart in the way they have.
“I think it’s the combination of having an artist who lives and breathes sport and the ‘Cycology’ of our t shirt slogans that appeals to all enthusiasts. We’re promoting a healthy lifestyle as well as the love of riding and running,” he said.
“Our Burn Fat Not Fuel and Mountain Bike Bucket List t shirts have been particularly popular with the cycling fraternity both in Australia and overseas.”
Cycology Clothing is now producing custom t shirts for several cycling, running and off-road triathlon events. “Event organisers love the fact that we can create a unique hand rendered design that participants will add to their wardrobe rather than leave in the bottom of a drawer.”
Cycology is also putting back into the sports that inspire their designs with sponsorships at recent events such as the Chocolate Foot Single Track Mind Series and Kowalski Classic Mountain Bike Event.
To celebrate their 1st Birthday, Cycology Clothing are running a week long promotion, starting 22nd October, offering 25% off their full range of cycling t shirts.
There is no shortage of inspiration for the new designs due out later in the year. “When you are training and racing with other mad and gifted athletes with great senses of humour, you just need to have a notebook handy.”
Founded in 2011, Cycology Clothing is a Sydney based designer creating t shirts celebrating the ‘Cycology’ of sport. Cycology T Shirts are sold online to sports enthusiasts in Australia and Overseas from designs created by its resident artist, mad athlete and co-founder.
P: 02 9948 0420
M: 0412 256 585