Saturday, September 29th, 2012 - CASBAA
Hong Kong, Sept 27, 2012 - (ACN Newswire) - With markets, providers and consumers racing to deliver multichannel video anywhere, anytime and on any device - regulatory frameworks are not keeping up.

However, a new CASBAA study, A Tilted Playing Field: Asia-Pacific Pay-TV and OTT, provides a comprehensive review of the gulf between pay-TV guidelines and current over-the-top (OTT) television regulations.

The findings show governments imposing heavy burdens on traditional multichannel TV content delivery systems (cable TV, DTH, "walled garden" IPTV, etc.) which must compete with largely unregulated internet-based TV services including "catch-up" TV, live streaming, "TV Everywhere" offerings, video-on-demand streaming and user-generated uploads.

Arguably, however, the most dangerous challenge comes from providers of illegal, unauthorized offshore OTT services. "The pirate video transmission business is the most international, least law-abiding, and lowest taxpaying of any segment of the global media business," said John Medeiros, Chief Policy Officer, CASBAA.

"The pirate model is now dominating the commercial conversation. Steps must be taken to block growth of the illegitimate OTT sector to prevent offshore pirate video operators from continuing to grow business models based on misuse and theft of the legitimate industries' content."

The report draws attention to the difficult task facing traditional pay-TV operators in the face of competitive challengers legal as well as pirate that don't face the same burdens from government regulation. Across the 14 markets** covered by the CASBAA study, most Asian jurisdictions' OTT services remain subject only to relatively loose regulations applied to internet services.

Governments which allow this "tilted playing field and unhealthy competitive environment to persist will see their own creative industries damaged, local broadcasters weakened, and investment in networks and content impaired," added Marcel Fenez, Chairman of CASBAA.

Join the further conversation on online piracy at the CASBAA Convention in Hong Kong on October 31st at 9.45AM for 'After Megaupload Online Piracy in Asia and Beyond'. In this panel, content owners and pay-TV platforms compare notes about the problem, what it's doing to their respective businesses, and what might be done about it. For more information on the CASBAA Convention visit: http://events.casbaa.com/convention2012/

A Tilted Playing Field is available for download at www.casbaa.com .

** Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam

About CASBAA

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia. Spanning 18 geographic markets, CASBAA and its Members reach over 420 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members, and more information, please visit www.casbaa.com .

Contact:

Desmond Chung
PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: [email protected]

Adela Chen
Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: [email protected]

Contact Profile

Desmond Chung

P: +852-3929-1712
W: www.casbaa.com

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