Saturday, September 29th, 2012 - Roy Morgan Research
More than 5.2 million Australians aged 14+ agree they almost always/occasionally watch the NRL Grand Final on television, according to the latest data from Roy Morgan Research.
 
While almost 4.4 million Australians say they watch NRL during its regular season, the Grand Final attracts some additional 887,000 Australian TV viewers.

There is minimal difference between the number of viewers across the Regular season and the Finals period, indicating a similar level of interest right up until the final game of the season.


NRL Television Viewing among Australians 14+


Source: Roy Morgan Single Source (Australia), July 2011 – June 2012 (n = 20,416). Based on Australians 14+ who agree they ‘almost always’ or ‘occasionally’ watch this sport on television.


Nearly half the population of Queensland and NSW say they almost always/occasionally watch the NRL Grand Final on television. Despite there being a high number of Melbourne Storm supporters (872,000) TV viewing of the NRL Grand Final in Victoria is substantially below that of NSW and Queensland.


Television Viewing by State – NRL Grand Final


Source: Roy Morgan Single Source (Australia), July 2011 – June 2012 (n = 20,416). Based on Australians 14+ who agree they ‘almost always’ or ‘occasionally’ watch this sport on television.


George Pesutto, General Manager – Media & Communications, Roy Morgan Research, says:
 
“On the eve of the NRL Grand Final advertisers will be thinking about the huge television audience expected to be watching the big game. It will be especially interesting to see what kind of audiences this year’s Grand Final TV broadcast attracts in Queensland and Victoria.  Will Queensland be as interested when they don’t have a team playing in the Grand Final, and will the Melbourne Storm’s involvement drive greater interest in Victoria, beyond 13%?

“It’s important to capture all viewing for these big events on the sporting calendar, especially when you consider that a significant TV audience can often be found watching the game outside of their own homes.“

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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Keywords

NRL, footy, finals, TV

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