Wednesday, September 26th, 2012 - Intelligent Software Development (ISD)
Intelligent Software Development (ISD) will be presenting its "Micro-Simulation Approach for Modeling Customer Behaviour for Demand Forecasting and Demand Management" at the Water Smart Innovations conference in Las Vegas on October 3, 2012.

Water Smart Innovations is the largest urban-water efficiency conference of its kind in the world, bringing together world leaders and new technologies.

ISD’s Simulait technology can accurately simulate a complete population of consumers to better predict and understand how to influence consumer behaviour. Simulait has been used successfully in the water, energy and retail sectors to assist with efficiency, strategy, policy, demand management, capital planning, micro-marketing, load forecasting and risk management.

Contact Profile

Intelligent Software Development (ISD)

Founded in 2006, ISD is an Australian company that has developed the state-of-the-art Simulait forecasting and consumer data analytics simulation software to quickly and easily solve complex business problems, with an accuracy rate of more than 95 per cent. Drawing on their experience in the defence and health sectors, ISD's founders Drs. Don and Michelle Perugini identified an urgent market need for better decision information support systems in the consumer-based financial, retail and environmental sustainability sectors.

As with the popular SimCity computer game, the Simulait software precisely models a complete population of consumers, and their demographic characteristics and behaviours. The simulation software can then run “what-if” scenarios to improve the accuracy of strategic planning, government policy, and demand forecasting.
Don Perugini
P: +61 (0)4 12 662 544


Analytics, Water Efficiency, Demand Forecasting, Simulation



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