Wednesday, September 26th, 2012 - LBi
London, Sept 25, 2012 -- (ACN Newswire) -- LBi has appointed Roy Capon as Chief Executive of its Asia Pacific operations with immediate effect.

Capon will be responsible for overseeing the development of LBi's presence in the region, including its offices in Mumbai, Dubai and Sydney.

Reporting to the LBi Group Executive Board, Capon will work to bring greater consistency to the agency's Asia Pacific operations to ensure that clients in the region continue to receive an unparalleled blend of strategic, creative, media and technical expertise.

Capon will also be responsible for overseeing the launch of LBi in Singapore, providing a gateway to Southeast Asia for the agency's existing clients, while also bringing LBi's blended service offering to homegrown brands.

Capon joins LBi from Wunderman/Y&R Brands where he was Group Client Managing Director. Prior to that Capon was Deputy Managing Director of Euro RSCG 4D and Head of Digital at Euro RSCG in Sydney. He has over 15 years' experience working in global integrated agencies.

Roy Capon, Chief Executive of LBi Asia Pacific, said: "I'm delighted to be joining LBi to help strenghten the agency's global footprint and bring its unique blend of strategic, creative, media and technical expertise to clients across the Asia Pacific region."

Ewen Sturgeon, Chief Executive EMEA of LBi, said: "Asia Pacific is hugely important for LBi and I'm excited that someone of Roy's calibre is coming on board to ensure that we continue building business value for our clients."

About LBi

LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what's next for their business - and then we take them there. We define and execute transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB,, SAB Miller and Virgin Atlantic. Across our 30 offices in 17 countries, there are more than 2,000 digital specialists collaborating with brands to enrich people's lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it's the reason why all types of organisations - from famous global businesses to disruptive start-ups - choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.

Media Enquiries
Gareth Jones
Global Brand & Marketing Director
[email protected]
+44 (2)07 063 6263

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Source: LBi via Thomson Reuters ONE

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Gareth Jones

P: +44 (2)07 063 6263


LBi, Roy Capon, Asia Pacific



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