Monday, September 24th, 2012 - Discover Murray River
As a first of its kind for Australia’s great Murray River, Discover Murray River has released the free Murray River iPhone App including 36 main towns and a 1400 kilometre driving experience through South Australia, Victoria and New South Wales.

“The Murray River App is like a handheld visitor centre taking you along our great river from Man from Snowy River country and Kosciusko National Park near Corryong, Victoria and New South Wales, to Storm Boy’s Coorong estuaries near Goolwa and the Murray Mouth in South Australia.” says Discover Murray River’s Director, Shane Strudwick.

“The Discover Murray River Trail is a very popular, great Australian drive and part of our vision is to share with visitors all the wonderful things to see and do along the whole river while creating appreciation and increasing visitation to our magical river” says Mr Strudwick.

“Once visitors arrive in any of the Murray River towns featured on the app, they’ll be able to choose from accommodation, houseboats, river cruises, restaurants, attractions, clubs and pubs, golf, wineries, events and more.”

“With dynamic maps, the comprehensive town facilities display picnic spots, playgrounds, BBQ’s, boat ramps and more, showing visitors the best of the each communities’ environment. It’s perfect for visitors who are new to the region and love to explore” Mr Strudwick said.

Some of the App’s special features and information include:
• Locations of all visitor information centres, RV dump points and public toilets
• Lock and Weir information and contact phone numbers
• Fruit Fly information and Weather
• Dynamic and Live River data links
• “Near Me” recognises your location and shows nearby clubs and dump points.
• Murray River history and facts

Developed by Adelaide’s award-winning and major supporting Murray River partner, Design Train, the App contributes towards the message of ‘One river, many lands’ with the an going vision of a unified Murray River across the three states through tourism and travel.

Mr Strudwick who recently published the successful book “The Murray River : One river, many lands” with ABC Books says “we’re aiming to show the true authenticity, stories, character, communities and beautiful landscape of Australia’s great river that many visitors never really experience”.

“We’d love to have the Android version out in late October. With a myriad of new features to come in future upgrades the new Murray River App will guarantee to enhance any visitor’s river journey, experience and showcase the Murray story.” Mr Strudwick says.

“With the increased use of mobiles, this extensive App helps connect the Murray River region across borders. It’s thrilling to be leading the industry and engage with visitors through a new medium. It also extends the vision we offer on our very large Murray River website.” Mr Strudwick said.

For more information, video or links visit http://www.murrayriver.com.au/murray-river-app

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Discover Murray River


Discover Murray River is Australia's largest website and tourism and travel marketers and promoters of the Murray River. Established in 1998, Discover Murray River has been promoting the unique river experiences from the Man from Snowy River country in New South Wales and Victoria through the Goolwa, Coorong and the Murray Mouth in South Australia as 'one river, many lands'. The Murray River website now exceeds 1.4 million visitors annually and the success of the Murray River book printed by ABC Books ensures the legendary status of Australia's great river is always enjoyed, preserved and appreciated.


Shane Strudwick
P: 0409 678 654
W: www.murrayriver.com.au

Brand Action


Brand Action is an award-winning brand and visual communications company based in South Australia. Brand Action have been long term supporters for the Murray River across all 3 states and have invested heavily to redefine the brand, online experiences and unique range of Murray River products that help promote the Murray River both in print, digital, online and now mobile.


Shane Strudwick
P: 0409 678 654
W: www.brandaction.com.au

Keywords

Murray River, Murray River App, Murray River Tourism, Murray River Travel, Murray River Webste

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