Tuesday, November 24th, 2009 - Pitney Bowes Business Insight
Pitney Bowes Business Insight Launches FireLocator.net/aus to Provide Critical Location Intelligence This Fire Season

SYDNEY, Australia — November 24, 2009 — As Australia enters the bushfire season for 2009/2010, Pitney Bowes Business Insight (PBBI) is helping residents better understand the risk they face with the launch of the award-winning[1] Pitney Bowes FireLocator. A free online public service, Pitney Bowes FireLocator (http://www.firelocator.net/aus) collates dynamic information on the situation of bushfires.

Pitney Bowes FireLocator integrates the most current data from multiple sources, including the Rural Fire Service in NSW and Country Fire Authority in Victoria, as well as satellite hotspots from Geoscience Australia’s Sentinel. All the raw data is collated by PBBI and plotted on a map so all users need do is enter a street address or town to visually see the threat that the location is under and quickly put in place contingency planning. The website also draws on imagery sourced from Flickr, to show geo-tagged photos of the bushfires and their aftermath to give a sense of the situation on the ground.

The innovators behind FireLocator are Australian Arthur R. Berrill and Sherif Ahmed,
Advanced Concepts & Technologies at Pitney Bowes. Berrill and Ahmed originally developed Firelocator to aid residents and the emergency services during the California wildfires last year. It has now been adapted with local and current data for the Australian community.

"As the world gets hotter and drier, the risk of bushfires and wildfires is increasing year on year and spreading to previously unaffected areas. We see this application as a key tool to safeguard lives, open the lines of communication and reassure all members of the community. Pitney Bowes FireLocator innovatively leverages Pitney Bowes Business Insight’s expertise in location intelligence and understanding of rich internet technologies," said Arthur R. Berrill, Vice President, Advanced Concepts and Technology, Pitney Bowes.

“The website will increase communication and understanding for residents, government agencies, emergency services, media outlets and friends and family in New South Wales and Victoria. In the future we hope to integrate data for the other states of Australia where they are on high alert for bushfires this summer.”

Pitney Bowes FireLocator provides a high level of interactivity, integration and ease-of-use, for a compelling user experience utilising rich internet technologies. The website is supported by Microsoft Silverlight and Microsoft Bing Maps to deliver the functionality demanded by this dynamic web-based application.

To learn more about Pitney Bowes FireLocator, visit www.firelocator.net/aus.

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Pitney Bowes Business Insight


Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc., provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. Pitney Bowes Software is a wholly-owned subsidiary of Pitney Bowes Inc. With the industry’s most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today’s global markets. Leading organizations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitable growth. Visit www.pbbusinessinsight.com for more information.

About Pitney Bowes
Pitney Bowes Inc. is a mailstream technology company that helps organizations manage the flow of information, mail, documents and packages. Our 35,000 employees deliver technology, service and innovation to more than two million customers worldwide. The company was founded in 1920 and annual revenues now total $6.3 billion. More information is available at www.pb.com/
Pamela Klioufis
P: + 61 (2) 9994 4473
W: www.firelocator.net/aus

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Pitney Bowes Business Insight Launches FireLocator.net/aus to Provide Critical Location Intelligence This Fire Season.

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