It’s easy to think of tropical islands as a relaxed place far from the latest technologies, but nothing could be further from the truth.
From its home in Honolulu, iconic Hawaiian resortwear brand Tori Richard is transforming its sales operations using a cross platform solution running on iPads, Macs and PCs. The application, called aWorkbook, is by UK-based developer Hark Solutions. The program automates Tori Richard’s sales orders, dramatically improving the speed and accuracy of orders placed by its sales representatives out in the field.
Founded in 1956, Tori Richard, Ltd. is still a family business, driven with a unique legacy of vibrant globally inspired prints and tropical style. In December 2008, Tori Richard became one of the world’s first solar powered apparel manufacturers and retailers and has expanded it’s power generation in 2011 to ¼ megawatts.
Tori Richard President, Josh Feldman said, “The fundamental problem was our order writing and order entry processing was still completely manual. There was a lot of multiple entry of orders, a lot of handling of paper orders before they were entered into our ERP system.
aWorkbook is the only cross platform sales enablement tool designed for the apparel and footwear industries. Using aWorkbook, sales representatives can plan an assortment for their customers, working interactively with a pool of data of the entire product line, to create a dynamic digital catalogue assortment and order for a customer.
“What aWorkbook allows us to do is eliminate several bottlenecks and points of entry and provide a very user-friendly interface for the sales person in the field to write an order, submit the order to us and simultaneously provide an order copy to the customer.
“aWorkbook helps the salespeople work with their customer on an assortment. It’s very speedy and efficient,100 per cent accurate too so we avoid any transcription errors.
iPads running aWorkbook eases order entry in the field
“We used to even get handwritten orders on cocktail napkins. I'm not exaggerating. Now salespeople can do the orders in the field or back in the office. And with aWorkbook’s API i so friendly, we can automate the back end entry to our ERP.
“At the moment we have 7 sales representatives using aWorkbook in the Tori Richard Menswear division. We’ll be rolling it out to all five divisions later this year covering 29 salespeople. We’ve rolled out iPads to the whole team.
“We were one of the beta users of aWorkbook. We wanted to phase it in so the application would be embraced. The need and urgency was in the men’s division, we felt they would be best equipped and that’s where we had the most senior people.
“It’s being used by our in-house employees and independent sales people, and the feedback has been overwhelmingly positive. There’s a sense of relief about how user friendly it is. The sales people had heard about a sales entry tool and they had been gnashing their teeth, now they’re relieved.
“They’re using a range of platforms in the field and in the office, and aWorkbook has the same seamless interface, so the same actions are done the same way between the iPad and desktop applications for example.
“For the sales people, speed is the most obvious benefit. Once we get the ERP intergration completed on our side, accuracy will be the huge improvement. Comparing a hand written order or a keyed in Excel file to a pre-filled out assortment with styles and colors - it’s a huge step forward. We’ll eliminate 100 percent human error in the order entry.
“Right now we have about 500 sku in the system and in the next few weeks we’ll add the next season’s range, taking it to about 1000 skus.
“We implemented the solution very swiftly, in just 8 weeks, all told, with just one person. Most of this time was for us to modify our workflow, collect style information and arrange our data for entry into the system. Once we had our data together in a consistent form, the implementation was a breeze.
For Hark Solutions / aWorkbook
Mark Armstrong PR
mark [at] markarmstrongpr.com
Australia: mobile +61 488 910 614
For Tori Richard
President, Tori Richard
Pam [at] toririchard.com
Hark Solutions / aWorkbook
aWorkbook, from UK based Hark Solutions, is the only cross platform sales enablement tool designed for the apparel and footwear industries. Using aWorkbook, sales representatives can plan an assortment for their customers, working interactively with a pool of data of the entire product line, to create a dynamic digital catalogue assortment for a customer.
mobile: +44 (0) 1460 279744
P: 0488 910 614