Wednesday, August 29th, 2012 - DBG Technologies
DBG Technologies has celebrated the success of its partnership with the SALA Festival after constructing Festival and Mobile websites for the event.

DBG Technologies is thrilled with the success of its partnership with the South Australian Living Artists (SALA) Festival after constructing separate Festival and Mobile websites for the 2012 event.

The SALA websites acted as the cornerstone for the Festival and last year’s DBG-built website saw an increase in registrations.

The 2012 festival featured nearly 3,500 artists at more than 500 locations throughout metropolitan and regional South Australia.

“The reach of the SALA meant a mobile capability was critical for the festival and its followers,” said Daniel Wilson, DBG Technologies Managing Director.

The regular SALA website was the online home for the festival and is available year-round.

“The design of this site was based around simplicity and ease of use, for showcasing sponsors, posting news articles and building awareness for the event,” said Mr Wilson.

“It also allowed artists to create online portfolios and concurrently act as the primary registration mechanism for the festival.”

Users of the mobile site could search for all exhibits by artist name, artist’s experience, medium, category, and much more.

SALA organisers wanted an optimum site for users seeking information on their smartphone, with capabilities including an “Exhibitions Near Me” function, which uses the mobile’s GPS function.

The site was designed to be easily navigated using a mobile browser.

“We were absolutely thrilled with the efforts of DBG, the website was easy to use, clean and engaging and that’s everything it needed to be,” said Conny Wilson, Chair of the SALA Board.

“The ability to map and go, particularly in close neighbourhoods is fantastic and when you’re out and about, you could walk along and discover venues without the need of a program.

“SALA is very pleased with the DBG team. They understood what the Festival was about and created something that reflects the Festival and its accessibility for audiences. Being spread out across the State it was important to have that at your fingertips.”

The website could be accessed at www.salafestival.com. Smartphone users were automatically redirected to the mobile version.

SALA concluded on Sunday, August 26 in a celebratory arts market and street fair after three weeks of exhibitions across metropolitan and regional Adelaide.

Contact Profile

DBG Technologies


DBG Technologies is an end to end digital agency with market leading expertise in dynamic and responsive web design layouts, content management systems, ecommerce solutions, as well as SEO and online marketing.

Caitlin Carey
P: 0438 082 397
W: www.dbgtechnologies.com.au/

Tamara Caire

P: 1300 723 618

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DBG Technologies, DBG, SALA Festival, SALA

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