Where: Festival Centre, Adelaide
When: August 31st 12:30 - 15:00
Topic: "What got you here won’t get you there"
This year's Marketing Week lunch will hear about the rise of the 'consumer control freak'.
Andy Pontin, CEO of Clemenger BBDO Sydney and Clemenger Proximity Sydney, will address the rise of the rampant consumer at this Marketing Week lunch session in Adelaide.
Mr Pontin says there’s nothing new about change – it’s the pace of change that’s changed.
"When all around you is changing, can you afford to carry on acting as if nothing has changed? Can you afford to believe that what used to work will continue to work?"
Mr Pontin will talk about the new marketing reality:
- the reduced ability to differentiate on price, performance or placement;
- the rampant consumer, from ‘consumer in control’ to ‘consumer as control-freak;
- the need to earn consumer attention rather than just rent it;
- and the increased importance of creativity.
Mr Pontin will use hard data and case studies to demonstrate that in this new marketing reality, creativity is one of the last legal means of competitive advantage.
About Andy Pontin
Born and educated in the UK, Andy has over 20 years' customer relationship marketing experience in London, Melbourne and Sydney. A lifelong direct marketer, Andy started his career in London as an Account Executive and since then roles include Managing Director of Rapp Collins Sydney, M&C Saatchi and is currently CEO of Clemenger BBDO Sydney. Andy has worked on CRM programs for leading brands including Telstra, Optus, Vodafone, Commonwealth Bank, Qantas Frequent Flyer and now Virgin Australia Velocity Rewards. Andy is an active member of the advertising community; is a past Chairman of ADMA and currently sits on the ADMA Board of Directors.
Marketing Week 2012: Change, Listen, Learn, Evolve, will be held at Adelaide's Festival Centre from 28-31 August. Marketing Week is dedicated to helping marketing professionals and decision makers tackle a changing communications environment head-on. Marketing Week chair Chris Dalton says: “The 2012 Marketing Week theme is change to address the hunger for inspiration and new ideas amongst today’s industry professionals, as well as provide pathways for young people looking for their big break. The way we communicate is changing. The media and the landscape in which we operate will continue to change. And, most crucially of all, the consumer is changing. Marketing Week will address all aspects of change for marketing professionals and newcomers."
P: 08 8242 0505