Mitsubishi Motors Corporation (MMC) announced the start of production of the ASX*1 compact crossover at Mitsubishi Motors North America's*2 (MMNA) plant in Normal, Illinois.
A commemorative line-off ceremony was held at the plant.
*1: Outlander Sport in USA and RVR in some markets.
*2: MMC's subsidiary and exclusive producer and distributor for the United States.
Change to Strategic Global Production and Export Hub
Until recently, the Illinois plant had produced models designed specifically for the North American market, such as the Galant, Eclipse, Eclipse Spyder, and the Endeavor. Now, with the commencement of production of ASX, the plant has become a strategic global production and export hub – producing the model for distribution in the North American market and for export to Russia, Central and South America, and the Middle East.
Planned production capacity at the Illinois plant is approximately 50,000 units, and MMC is considering expanding it to 70,000 units in the future. As a global production and export hub, MMC plans to keep it running at appropriate production levels to meet requirements.
Present at the line-off ceremony, MMC Managing Director Tetsuro Aikawa put the Illinois plant change in perspective: "Mitsubishi Motors is now moving forward with 'global' vehicles that satisfy the needs of many consumers worldwide. Through the diligence of every single worker at the Illinois plant, we plan to make great strides not only in the North American market, but in other markets outside of North America by producing and exporting the Outlander Sport (ASX). The continually-growing United States market is one of our most important markets, and this change to the plant marks our commitment to this market."
Core Global Strategic Vehicle
The ASX is a global strategic vehicle that is a core product in MMC's line-up specifically for the increasing demand for smaller vehicles worldwide. First launched in Japan in February 2010 as the RVR, it was then introduced sequentially to countries all over the world. Over 250,000 units of ASX (including its Outlander Sport and RVR cousins) have been sold worldwide as of June 2012. Since its American debut in September 2010, the ASX is now MMC's top seller in the United States.
Outline of the MMNA Illinois Plant
1.Location Normal, Illinois, USA
2.Start of Production 1988
3.Site Area 2,570,000m2
4.Building Area 190,000m2
5.Production Model Outlander Sport
6.Production Volume 31,000 units (FY2011)
For further information contact
Corporate Communications Manager
Phone: 08 8275 7250
Mobile: 0417 243 719
Corporate Communications Coordinator
Phone: 08 8275 2676
About Mitsubishi Motors Australia
Mitsubishi Motors Australia is part of the global Mitsubishi Motors organisation and is fully owned by Mitsubishi, one of the world's largest companies.
The company's history dates back to 1870, when Mitsubishi's Japanese founder, Yataro Iwasaki, started a shipping company with three steamships. The company grew from strength to strength and, in 1914, registered the Mitsubishi three-diamond trademark. This symbol embodies more than 130 years of tradition, and has earned the confidence and trust of customers all over the world.
Mitsubishi takes great pride from knowing that more than 11 million people from around the world have chosen to drive a Mitsubishi vehicle. There are Mitsubishi dealers in more than 200 sites across Australia. These professional and knowledgeable dealers help owners ensure their Mitsubishi car is always looked after by fully-trained Mitsubishi technicians, using genuine Mitsubishi parts that meet stringent global standards.
Mitsubishi Motors works hard to develop cars that provide comfort, space, flexibility and safety; Outlander is one of them, including a range of advanced technologies such as Super All Wheel Control, Smart Keu and Bluetooth hands-free.
P: 08 8275 7250
M: +61 0417 243 719