Monday, August 20th, 2012 - Perth Fashion Festival
As part of the exciting line up of events for this year’s Perth Fashion Festival (PFF) Brookfield Place will play host to Fashionably Loud, on Friday September 21. From 5pm the heart of the city will be transformed into a mecca of fashion and music with Fremantle based indie-poppers San Cisco performing live at the free event whilst models parade the hottest looks as styled by Zara Bryson.

This not to be missed extravaganza will see fashion and accessories from leading Western Australian and national labels hit the runway. Styled by Zara Bryson herself; designers including Ellery, Story by Tang, Kitty Grace and Belle Bijoux plus many more will show off their hottest pieces of the season to the tunes of eight time WAMI award winners San Cisco.

“Fashionably Loud is set to be a celebration of home grown fashion and music and where better to celebrate than in Brookfield Place, the heart of the city. We are so excited to be part of this PFF event and look forward to seeing all the music and fashion fans in September,” said Zara Bryson, Stylist and Owner of Zara Bryson boutiques, including the newly launched E-Boutique.

Punters are encouraged to register their details on for a chance to win a double pass for the Fashionably Loud VIP area. Fans who register will all receive a special discount code to use when they shop on the Zara Bryson website.

Fashionably Loud is proudly presented by Brookfield and supported by The West Australian and Nova 937.

PFF is supported by the City of Perth and the State Government through Eventscorp, the Department of Culture and the Arts.

Brookfield Place Perth is one of Australia’s most significant commercial developments. Located in the heart of Perth’s CBD, the development’s centrepiece is a premium-grade, 45-level office tower incorporating the latest in workplace design over 75,000 square metres (807,300 square feet) of which BHP Billiton is the anchor tenant. Brookfield Place Perth provides new civic space in Perth’s CBD through a unique heritage retail area, offering exciting food and beverage options in some of the city’s most important sympathetically restored historical buildings. In total, the project comprises a net lettable area of approximately 86,000 square metres. Brookfield Place Perth is fully owned, managed and built by Brookfield and its subsidiaries. For more information, visit

Perth Fashion Festival 19-25 September 2012.

Further information regarding PFF 2012 program of events will be unveiled after the Program Launch on August 21.

Follow PFF on Facebook at Perth Fashion Festival, on Twitter at perthfashfest and perthfashionfestival on Instagram.

Contact Profile

Perth Fashion Festival

Perth Fashion Festival is Western Australia's premium fashion event, hosting local, national and international designers and up-and-coming talents. The Festival’s mission is to celebrate, nurture and promote all aspects of Western Australian fashion and style.


Sarah Roe
phone: 08 9388 0944
mobile: 0409 735 305
email: [email protected]

Samantha Desport
phone: 08 9388 0944
mobile: 0409 859 384
email: [email protected]
Sarah Roe
P: (08) 9388 0944
M: 0409 735 305


fashion, WA Designer Collections, Morrison, PFF, Perth Fashion Festival, One Fell Swoop, Winter 2012 collection



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