In Australia, online advertising is expected to overtake TV and print advertising by 2014, according to the Interactive Advertising Bureau. A number of similar predictions, coupled with Google’s popularity in Australia, leaves no doubt that small businesses should learn to master Google’s advertising and web tools to not only survive, but prosper online.
Therefore, Loves Data, a Sydney-based company providing training, consulting and support for Google products, is actively reaching out to small web marketing agencies that partner with small businesses.
This August and September, as part of the Google Engage programme, Loves Data will roll out new Google Engage Bootcamps for small and medium-sized agencies in capital cities across Australia and New Zealand.
The Google Engage Bootcamp workshops, presented by Google certified experts from Loves Data, will provide agencies with expert training in AdWords and Analytics, Google’s advertising and web analytics tools for measuring and gaining insights into website visitor behaviour. Loves Data has presented Google Analytics and AdWords seminars since 2009.
“It’s exciting that we can offer, for the first time, training that is specifically tailored to agencies and their particular needs,” says Benjamin Mangold, Loves Data’s Search and Analytics Director. “Working with a Google Certified Partner ensures agencies who attend will receive accurate and reliable training.”
Bootcamp workshops are ideal for agencies in search engine marketing (SEM), search engine optimisation (SEO), website management and online advertising roles looking to become Google Certified Partners or training new staff members in AdWords and Analytics 101.
The first of the Bootcamp two-day workshops provides agencies with comprehensive training for beginner and intermediate levels in a classroom-type setting, covering Google AdWords and Analytics best practices, keyword optimisation, campaign optimisation and analytics reports.
Dates and Locations:
MELBOURNE: 9 & 10 August - AdWords 101 and Analytics 101
SYDNEY: 16 & 17 August - AdWords 101 and Analytics 101
BRISBANE: 20 & 21 August - AdWords 101 and Analytics 101
ADELAIDE: 3 & 4 September - AdWords 101 and Analytics 101
AUCKLAND: 13 & 14 September - AdWords 101 and Analytics 101
PERTH: 17 & 18 September - AdWords 101 and Analytics 101
For more information on Google Engage Bootcamps presented by Loves Data, please visit: http://www.lovesdata.com/products/google-engage
For more information about the Google Engage programme, please visit: www.google.com.au/ads/engage
Loves Data, a Google Certified Partner, is a digital marketing agency specialising in Google AdWords and Google Analytics.
Loves Data develops integrated online marketing strategies and solutions for measuring and optimising the performance of websites and online advertising results. Our Google certified expertise provides clients with the confidence of engaging with a trusted partner and access to the latest techniques.
P: +61 299 606 577