Wednesday, August 15th, 2012 - DBG Technologies
Adelaide, SA: DBG Technologies says companies keen to drive customers to their e-commerce sites must consider Pinterest.

The latest social media phenomenon – Pinterest – is driving more traffic to retail sites than Google+, YouTube and LinkedIn combined.

The rise in the popularity of the website, which allows users to collect and share photos online, has seen it become a tool of choice for savvy companies to market and sell their wares online.

DBG Technologies Managing Director Daniel Wilson said any company offering an e-commerce site should take notice.

“While Pinterest may not have the same number of users as social media giants Twitter and Facebook, it’s definitely offering something different to its competitors,” he said.

“Pinterest is successful because it’s simple. It’s that old adage – a picture really is worth a thousand words.

“We’re seeing many e-commerce heavyweights use Pinterest to showcase products, strengthen their brands, and direct people to their e-commerce sites, it’s just that straightforward.

“We’ll definitely be encouraging our clients to take it up.”

Pinterest sees users share and organise images onto a virtual pinboard. Mr Wilson said its “instant visual hit” resonates with users.

“Facebook and Twitter are for forming social connections, Pinterest is for sharing. On average, we’re seeing people spend more time on Pinterest than sites like Facebook and Twitter – making it a smart choice for an e-commerce business,” he said.

Mr Wilson referred to Australian e-commerce sites SurfStitch and The Iconic as two examples of retailers using Pinterest to their advantage.

“These two are particularly notable as they both took out honors at the recent Online Retail Industry Awards so they know what they’re doing,” he said.

“Both are using Pinterest to drive traffic to their online stores – they ‘pin’ images of clothing, footwear and other items to their ‘boards’ under different themes such as ‘high heels’ or ‘jewellery’.

“Users can then click on it and they’re directed to their e-commerce sites to find out more.

“It’s a way of browsing without having to move through hundreds of items, you can find an item easily, it’s clean, clear and engaging.”

Pinterest has amassed millions of users after being launched in February 2010 – the majority of which are female and a third of which have an annual household income of $100,000+.

In the US, it hit 10 million monthly unique users faster than any other independent site in history.

More than 80 percent of all pins are repins – indicating the site is very much a sharing community.

“This means your products could appear again and again in front of people’s eyes,” Mr Wilson said.

“It’s free advertising – what company wouldn’t want that?”

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DBG Technologies

DBG Technologies is an end to end digital agency with market leading expertise in dynamic and responsive web design layouts, content management systems, ecommerce solutions, as well as SEO and online marketing.
Caitlin Carey
P: 0438082397
M: 1300 723 618


The latest social media phenomenon – Pinterest – is driving more traffic to retail sites than Google+, YouTube and LinkedIn combined



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