Wine Prices At Record Low
There has never been a better time to be a wine drinker. The boom in online sellers combined with the last few years of record level wine production has caused the price of wines to fall across the board. New Zealand's grape harvest has, prompting concerns of another supply glut, although an industry body says that demand is coming back into balance with sales. The number of Australian and New Zealand wine producers has surpassed the 3000 mark for the first time. In Australia, the number of wine producers has almost doubled every decade.
This trend may not continue however, with a weather-affected wine harvest this year reducing bulging stocks and lifting Marlborough sauvignon blanc grape prices.
Right now, however, wine drinkers are now able to buy wines at rock bottom prices with major labels being sold at up to 70% off the normal RRP. Most wine sold in New Zelanad is through New World, Pak 'n Save or Countdown. All supermarkets agree the trend has been towards cheaper wines.
“Consumers are very price conscious, and looking across brands online has never been easier,” said Peter Steers, Managing Director of ACaseOfWine.co.nz “There are a range of price comparison engines that give you a quick guide to who is selling at the best price. Anyone who sells wine online has to keep their prices competitive, otherwise they risk stock not moving”.
A Case of Wine sells premium wines online and hard to find local New Zealand wines, making the product range unique. The unique wine selection allows the website to offer consumers a choice of great wines, as well as affordable labels. Whilst the general trend for wine prices has been down, the demand for unique wines and higher value labels has been steady.
“We stock wines usually only available through special order or the cellar door,” Peter indicated “This means that visitors to our site get a chance to try wines they may not have had before”.