National and Metro Daily Newspaper Audience, 2002 & 2012 – Australians 14+ (000’s)
Source: Roy Morgan Single Source, July 2001-June 2002 (n=56,030), July 2011-June 2012 (n=53,511). All figures in the above table are 000’s. * State only for non-national titles ** Total Readership and website visitation in last 7 days
George Pesutto, General Manager Media & Communications, Roy Morgan Research, says:
“Clearly there is more loyalty for the brand than perhaps many have given credit for. More importantly, these publications are attracting more people than 10 years ago. All that is needed now is a model to generate revenue from that strength.
“For some mastheads, this will be their highest readership ever recorded”
An extensive range of detailed Roy Morgan Media Reports and Readership Trend Reports is available.
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company.
Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.