Wednesday, August 22nd, 2012 - Roy Morgan Research
Roy Morgan Research has been tracking digital media, like Facebook, for more than ten years. But as more technologies emerge and are adopted with ever increasing rapidity by the new Connected Consumer’ the time has come to connect all the dots. The Digital Universe is a new module available in Roy Morgan Single Source which connects the myriad of digital touchpoints, providing a 360 degree view of the new Digital Universe and how the exponentially expanding range of touchpoints is affecting Australians’ daily lives - their media consumption, shopping habits, socialisation and expectations.
The Digital Universe quantifies many of the trends everyone has been suspecting over the last few years - provides facts about the way the digital universe is affecting Australians’ behaviour – and explodes numerous myths that have been gaining currency.
Michele Levine, CEO, Roy Morgan Research launching The Digital Universe
As this ground-breaking multi-mode research uncovers consumers’ connections with new and emerging technology, savvy marketers will quickly realise that delivering a compelling, targeted message is no longer enough – you need to deliver your messages where and when your customers and prospects choose – and where and when they are most receptive.
Michele Levine, CEO, Roy Morgan Research says:
“The Digital Universe has created an unparalleled, seismic shift in the way Australian consumers are interrelating and behaving. With over $22 billion spent online last financial year, eBay is now Australia’s No. 1 shopping mall – with more shoppers in a typical 4 weeks than Westfield shopping centres nationally.
“As connected consumers increasingly choose to read their newspapers on their PCs, tablets and smartphones, total masthead readership of newspapers is now higher than it’s been in over a decade.
“These seismic shifts mean that a thorough understanding of The Digital Universe will be essential to the survival of every Australian business in the next decade.
“Roy Morgan’s Digital Universe is the definitive resource that provides a complete picture and valuable, in-depth insights into the lives of Australia’s Connected Consumers.”
For more information please contact:
Michele Levine, CEO
Roy Morgan Research
Direct: +613 9224 5215 Office: +612 9629 6888
Email: [email protected]
For more information visit www.TheDigitalUniverse.com.au (Best viewed in Chrome)
Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
P: +61 3 9224 5209
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