Tuesday, August 7th, 2012 - Yellowfin

DSCallards Ltd, and Business Intelligence (BI) vendor Yellowfin, are pleased to announce that the leading UK telecoms engineering consultancy firm, Nova Incepta, has selected Yellowfin to help deliver outstanding service support to its customers.

Any service-orientated business will know that providing timely and accurate information to customers and knowing when and where operating costs can be reduced, whilst ensuring quality service delivery, is critical to any successful business.

This was the challenge for Nova Incepta who needed to provide a real-time reporting solution that could be used both internally by staff and externally by customers to monitor key performance indicators (KPIs). Furthermore, making this information easily available offered the transparency that regulators and consumers are beginning to expect within the industry.

“From our original conversations with DSCallards through to the evaluation phase and subsequent go-live of Yellowfin Business Intelligence, we have been impressed with the solution. What Yellowfin delivers is an easy-to-use, easy-to-deploy Web application that supports both internal and customer-facing requirements. Through better visibility of our performance, we are now able to easily access important information and make decisions quickly, which ultimately improves our ability to respond to our customers’ needs and provide a better service”, said Nova Incepta Director, David Down.

Ben Hedger, Senior Business Development Consultant, DSCallards (Yellowfin UK Distributors), commented: “We are delighted that Nova Incepta has chosen Yellowfin as a key component for the future success of its business. We welcome them on board as a client and look forward to continuing to work with them to refine how Yellowfin Business Intelligence can support their business and the value it can deliver as we move forward.”

Yellowfin is fast becoming a new BI vendor of choice with its mission to build highly intuitive software that is easy to install, even easier to use, can respond to changing client reporting and analytics needs, and that offers superior return on investment through widespread end-user adoption.



Contact Profile


Yellowfin is a global Business Intelligence (BI) software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit www.yellowfinbi.com

What is Business Intelligence software?

Business Intelligence (BI) refers to a broad range of computer software applications and tools used to report, analyze and present data in a range of formats, to help businesses identify trends and opportunities, and support fundamental decision-making.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or [email protected]

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email [email protected] to subscribe to Yellowfin’s free e-newsletter.

Lachlan James
P: +61 (0)3 9090 0454
M: 0431 835 658
W: www.yellowfinbi.com/


Established in 1993, with quality at the heart of its company philosophy, DSCallards brings together and harnesses the power of some the world’s leading technologies to deliver customer Business Intelligence and Development projects. Customers include organisations such as SAP, BT, Britvic Soft Drinks Ltd, Virgin Media and Alcatel Lucent. For more information, visit DSCallards at www.dscallards.com.
Adriane Gillies
P: +44 (01) 1364 654222
W: www.dscallards.com


Yellowfin, Business Intelligence, Business Intelligence solution, Business Intelligence software, Business Intelligence tool, self-service BI, real-time reporting solution, Nova Incepta, reporting and analytics



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