Monday, August 6th, 2012 - Naked Data

Tired of broken promises by IT, business users are taking back control of Business Intelligence.  In partnership with a new breed of Business Intelligence consultant, and utilising “best in breed” software, they are achieving greater efficiencies and fulfilling the promise of self-service strategic and business insights. BlueScope Steel, Macquarie University and kikki.K, with the assistance of Business Intelligence consulting specialist Naked Data and using the Jedox Business Intelligence Software Suite, are examples of this new trend. At free events during September in Brisbane (19th), Sydney (20th) and Melbourne (21st), they will share their experiences along the "Road to Innovation".

Business Intelligence was conceived as a way to convert data into strategic and business insights and to then deliver them efficiently to the right business users, at the right time, via the right channel. And like a prodigy, it showed much early promise. However, first bullied then seduced into the fold by the IT behemoths, that initial promise faded fast, as once-dynamic software companies were bought out. In fact, according to recent Gartner research, Microsoft, SAS, IBM, SAP and Oracle now control around 75% of the $12b Business Intelligence market and that software is just a small component of their “stack” of enterprise applications.

And this is where it started to go so wrong.

“Business Intelligence should be about efficiency and, most importantly, delivering to business users actionable insights into the material drivers of profitability," says a Naked Data founder, David Upton. "But this doesn’t come naturally to the IT mega-vendors who deal with IT - not business users. Once under their spell, it became all about databases, servers, software licenses and multi-year, $mil projects.”

And that’s the second major issue: duration. According to David, the global BARC Business Intelligence Survey, the industry’s Academy Awards, shows a direct correlation between project duration and user dissatisfaction. “If a Business Intelligence implementation takes longer than 6 months, it’s not a project … it’s a problem!”

But things are changing. Gartner’s research has found that business now demands “best of breed”, where specialised software applications are used for unique business needs: the best tool for that job. The days when IT leviathans supplied a highly complex “stack” of applications to meet every conceivable (but not real) need are gone. David says, “Business Intelligence can be a life-saving operation for a business and it requires a razor-sharp scalpel … not a Swiss Army Knife!”

These new business demands aligned perfectly with Jedox’s “be the best in Business Intelligence” strategy. Its goal of creating the fastest, simplest and most cost-effective Business Intelligence solution in the market meant that it also dominated other hot trends: seamless mobility (think iPad and Android), lightning-fast processing, non-IT business ownership and, critically, intuitive useability. “Users – not propeller-heads - should love real Business Intelligence. With most Jedox implementations taking 1-3 months, the business drives development and benefits are delivered in weeks and months, instead of years. And when we finish, business is in the driver’s seat” observed David.

This single-minded focus on Business Intelligence solutions resulted in Jedox stunning the market by being # 1 in seven categories of the BARC Survey: Business Achievement; Cost Effectiveness; Real-Time Analysis; Quality; Support; Rapid Deployment; and Innovation.

But as clients move from buying Business Intelligence software licenses to implementing business solutions, they need real Business Intelligence consultants – not just IT techies. And Naked Data typifies this new breed of consultants, with an Advisory Team supplementing the Solutions and Project Teams. This Advisory Team comes from the ranks of CFOs, CEOs, GMs and senior managers in retail, telecommunications, hospitality, professional services and not-for-profits. Their role is to ensure that the solution is designed – and implemented – to meet a client’s business needs and not just technical requirements.

By partnering with Jedox and innovatively combining business strategy, intuitive design and powerful technology into original business solutions, Naked Data has grown rapidly throughout the Asia-Pacific, winning recognition in BRW magazine’s “Fast Starters”. But taking on the mega-vendors is not without challenges.

“Of course, we don’t try to match IBM’s marketing budget,” says David, “but nor can they match our business Advisory expertise.”

BlueScope Steel, Macquarie University and kikki.K are just some of the companies that have benefited from this “new-breed Business Intelligence” and, at the free Road to Innovation events in Brisbane (19 Sep), Sydney (20 Sep) and Melbourne (21 Sep), they will be discussing their journey along this road. People wanting to see first-hand what can be achieved, hear real-world user stories and preview the game-changing new Jedox 4 Business Intelligence Suite can secure a seat by calling 1300 406 334 or registering at Places are strictly limited, so register today.

Contact Profile

Naked Data

Naked Data is a Business Intelligence solutions specialist, with experts in strategy, design and execution of business solutions and financial and driver-based modelling, global consolidations, planning, budgeting and reporting. With offices in Melbourne and Sydney, Canberra and Brisbane presence, and partners in Hong Kong, Shanghai, Chiang Mai and Taipei, and an Asia-Pacific Support Centre in Manila providing round-the-clock support across the region. Naked Data provides clients with business solutions (not just systems, not just strategy) and is aligned into three core areas designed to provide a uniquely seamless and positive client experience: Advisory, Solutions and Projects.

Stephen Braida
P: 0414 555 042

Jedox AG

Founded in 2002, Jedox AG focuses exclusively on the development of Business Intelligence solutions. Along with founder Kristian Raue, board members Bernd Eisenblätter (COO) and Matthias Kraemer (CTO) are internationally recognised leaders in Business Intelligence and Performance Management. With customers including Airbus, Bacardi, Mercedes, The Body Shop, Toyota and Vodafone, Jedox has developed the most comprehensive and integrated Business Intelligence solution on the market, with over 80,000 installations, available in 17 languages and used in over 108 countries.
Will Holmes à Court
P: 0411 519 999


BlueScope Steel, Macquarie University, kikki.K, Business Intelligence, Naked Data, Jedox, Business Intelligence software, budgeting, planning, forecasting, reporting, performance dashboard, performance scorecard, balanced scorecard, financial model, drive



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