Wednesday, August 1st, 2012 - dmexco

COLOGNE, GERMANY--(Marketwire) - Under the motto "The Digital Transformation: Shaping Models - Creating Business" the dmexco Conference 2012 is setting new standards and bringing the most innovative leading executives and heads of the global marketing, media and creative industry together. An initial glance at the finalised Conference programme, which is online now, makes it quite clear: No other digital industry event worldwide offers such diversity and such a first-class speaker line-up as the dmexco 2012. Trade visitors can register here now free of charge for all Conference formats and to visit the show:

In the digital era, the dmexco 2012 is the central international platform for all brand pioneers and opinion-leaders, for advertisers and marketers as well as for all agency segments and media companies. Boasting even more top representatives from the entire spectrum of the global digital industry, this year's Conference programme reflects the extreme and ongoing challenges of the industry and presents an incredible array of first-hand trends, innovations and relevant know-how in the form of strategic, visionary lectures. The respective speaker line-up is materialising into a summit meeting of the global marketing, media and creative industry: Global CEOs such as Dr. Paul-Bernhard Kallen (Hubert Burda Media), Jack Klues (VivaKi), Nicolas Brien (McCann Worldgroup), Randall Rothenberg (IAB), Ajaz Ahmed (AKQA) and David Sable (Young & Rubicam) will be participating in Cologne together with the directors of large advertising brands including among others Frank Cooper (PepsiCo), Antonio Hidalgo (Philips), Joseph Gross (Allianz), Pete Blackshaw (Nestlé), Kevin Dulsky (Nokia), Giovanni Perosino (Volkswagen), Surjit Chana (IBM), Dr. Andre Schneider (Samsung) and Rainer Saborny (McDonalds), who is looking forward to an inspiring exchange at top level: "We are no longer talking about pure digital media, but instead about a permanent digitalisation and fusion or all of the available channels. The dmexco offers marketing specialists a fantastic platform for discussing which innovation offers which added value for us the marketers and when we can expect these to reach the critical mass of users." Speakers at the dmexco 2012 from the digital brands area include among others David Karnstedt (Adobe), Neal Mohan (Google), Paul Adams (Facebook), Omid Ashtari (Foursquare), Michael Barrett (Yahoo!), Jeff Levick (Spotify), Ilja Segalovich (Yandex), Mark Kirschner (Rakuten), Ned Brody (AOL) and Lisa Utzschneider (Amazon).

In the five star-studded dmexco Conference programme formats including the Congress and Debate Halls, the over 90 seminars, the new Work Labs and the Speakers´ Corner, the national and international top speakers will guarantee a highly relevant inspirational and knowledge-gaining forum, which is predominantly going to focus on the themes multiscreen commercialisation, ambient intelligence, new consumer engagement, SmartTV, ad trading/RTB, digital creativity, mobile marketing, brand building, big data, social media and local commerce. The views of the worldwide leading agency networks will be represented for instance by the CEOs Paul Gunning (DDB Tribal), Harvey Goldhersz (MediaCom), Matt Seiler (Mediabrands IPG), Nick Emery (Mindshare), Peter Figge (Jung von Matt) and Florian Haller (Serviceplan), who praises the holistic approach of the dmexco: "The dmexco has developed into THE thematic platform for the Internet. It particularly excels because it is not just a further technology show, but instead occupies itself with the consequences for brands, the media and agencies." We can expect inspiring ideas for new digital business models from renowned forward-thinkers of the global digital business such as Leif Abraham (InnovativeThunder), Kit Hughes (Look Listen), Sarah Wood (Unruly), Ashley Swartz (Furious Minds), Irvine Cella (Vibrant), Prashant Mehta (Komli Media) and Simone Ashoff (Good School). Colleen de Courcey (Socialistic) is also on board in Cologne and she underlines once again the growing significance of the expo for all of the US companies: "The dmexco is a compass of the digital economy thanks to how comprehensive it is. Internationally, it allows us to learn about developments and trends outside the US. Tackling a large array of issues from technology and media, it offers participants a 360 view of the digital landscape. Respected by the whole digital ecosystem, it puts in touch various stakeholders: start-ups, blue-chip companies, agencies, thought leaders, etc."

Christian Muche, Director Business Development, Strategy & International dmexco: "We can already proudly announce that we have the best dmexco Conference of all time in store for you! This year's programme is once again a clear escalation in terms of quality and quantity compared to the previous years and will go much further than just meeting the increased expectations of the market. No other event in the world provides a more compressed, comprehensive overview of the international business climate and the respective effects this will have on the entire communications industry and the trading companies. An absolutely first-class line-up comprising of national and international top speakers, which certainly sets the bar high in terms of diversity and quality, guarantees this."

Trade visitors can register here free of charge for the dmexco 2012:

Contact Profile


dmexco is the international leading expo & conference for the digital industry. Comprising of a unique combination between an exposition and a conference it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on advertising, media and technology the dmexco in Cologne is the global no. 1 industry meeting platform for valuable knowledge transfer and direct business transactions. The dmexco, which is organised by the Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders and minds from digital brands, advertisers and marketers, all types of agencies and media owners the dmexco is leading the global digital industry.

All further information on the dmexco 2012 (12 & 13 September in Cologne) as well as photos, videos and statements on the dmexco 2011 are posted at,, and
Andre Hoffmann
P: +49 40 679 446 53


The Digital Transformation: Shaping Models - Creating Business



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