Tuesday, July 31st, 2012 - Axis Manufacture

Despite declining trends in national manufacturing industries, South Australian owned and operated Gripset Betta Pty Ltd's unique waterproofing products have taken the Australian market by storm.

South Australian owned and operated Gripset Betta Pty Ltd’s continuing growth has enabled the manufacturer of waterproofing products to sell direct to the national retail market after 14 years with hardware distributor Dynalink Pty Ltd.

Innovative new product development has seen the Gripset Betta range of products increase by more than 40% since the re-branded range launched in September 2010. Sales are projected to continue to increase despite the declining trend in Australian manufacturing. The range of solvent free waterproofing products has captured the market and continued R&D in this area has brought about technologies not before seen in the industry. This continued growth has prompted the company to review its current supply chain practices.

The move to distribute direct to market provides Gripset Betta with scope to further pursue opportunities in both national and international markets and was necessary for future growth and sustainability of the business. “It is a big move and we wouldn’t be in this position without the years of support from Dynalink,” said National Sales Manager Pasqui D'aloia. “However we are now at a point that our product range has outgrown the need for a distributor and we are confident we have the business structure to distribute directly to the market.”

Gripset Betta will begin to trade direct from Monday 3 September 2012.

Gripset Betta anticipates a smooth change over in the supply chain. “We anticipate a smooth transition in this process and believe the control we will have over our products allows us to service our customers and introduce even more innovative products to the consumer,” said Ms D'aloia.

All Media Enquiries should be directed to:

Alison Laslett, Marketing & Communications Manager

phone: 08 8124 7318
email: [email protected]

Pasqui D'aloia
phone: 08 8124 7380
email: [email protected]
website: http://www.gripsetbetta.com

 

Contact Profile

Alison Laslett, Marketing & Communications Manager

P: 08 8124 7318
W: www.gripsetbetta.com

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Despite declining trends in national manufacturing industries, South Australian owned and operated Gripset Betta Pty Ltd's unique waterproofing products have taken the Australian market by storm.

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