- Completely redesigned compact sedan will be longer, lower and wider - New model to be called ‘K3’ in the Korean market
(SEOUL) July 23, 2012 – Kia Motors will introduce the next generation Cerato compact sedan towards the end of this year in its home market of Korea under a new name – ‘K3’.
The K3 nomenclature will apply to the Korean domestic market only alongside the K5, K7 and K9. The new model will continue to be badged Cerato (or Forte) in overseas markets.
The current Cerato was Kia’s global best-seller in 2011 with more than 445,000 examples sold.
“The Cerato is, and will continue to be, a very import model in the Australian line-up,” Kia Motors Australia Chief Operating Officer Tony Barlow said. “We are certainly looking forward to the new generation which clearly continues Kia’s dramatic styling progression.”
While creating the latest model Kia’s designers and engineers focused on giving the all-new Cerato futuristic and dynamic styling, with a more spacious cabin.
After going on sale in Korea, the all-new Cerato sedan will appear at Kia dealerships in many overseas markets during the first quarter of 2013, to be followed by a five-door hatchback and two-door coupe variants.
Founded in 1944 as Kyungsung Precision Industry, Kia is currently Korea’s second largest car manufacturer and it’s oldest. From the company’s production of Korea’s first domestic bicycle, Kia moved on to producing Korea’s first motorcycle and the country’s first truck. Kia then became the first company in Korea to locally produce petrol car engines and the first domestic diesel engine. In 1979, Kia’s quality car production was recognised by the fact that two of the world’s leading European car makers chose the Korean car maker to build their ‘range topper’ models on their behalf – the Peugeot 604 and Fiat 132. But it was in the 1980s that Kia’s growth really took off. In 1986 Ford joined the list of car makers who looked to Kia to produce cars to be sold under their name, with the Festiva joining Ford’s line up first in the USA, then across the world, including in Australia for where Kia produced two generations of Ford’s entry-level car. Today, Kia produces a remarkably diverse range of vehicles sold in 190 countries around the world.