Thursday, July 26th, 2012 - Roy Morgan Research
These days Young Australians (aged 6-13 years old) spend less time watching TV than they did five years ago, however young people still spend around 14 hours in an average week watching television – well ahead of any other activity. These findings come from a major study of Young Australians’ media habits and activities conducted throughout 2011.
 
Other activities that occupy kids’ time include playing with and talking to friends (9.8 hours per week), using the internet (8 hours), watching videos and DVDs (4.7 hours) and playing sport (4.7 hours). The ever-present homework continues to occupy about three hours of kids’ leisure time each week.


Children’s time spent in 2011 compared to 2007


Source: Roy Morgan Research, Young Australian Survey January – December 2011, n=3,131.


A five-year comparison of these activities highlights broader societal changes such as the increase of internet usage as a proportion of leisure time, although it also highlights the comparative stability of time spent playing electronic games. The amount of time 6-13 year olds spend doing homework in an average week has also crept up from 2.8 to 3 hours per week.


John La Rosa, Industry Director – Agencies, Roy Morgan Research, says:
 
“Kids are starting to swap the TV screen for the computer screen. The internet is becoming an ever increasing part of a child’s life, with social activities like talking or playing with friends and playing a sport, are both on the decrease. Nearly 81% of Kids aged 6-13 years access the internet at home with 65% also accessing the internet at school.

“When asked if they would rather play computer games than play outside 28% of kids said yes. This increases to 36% if you ask just the boys and 43% for boys aged 6-7.”


More findings from Roy Morgan’s survey of Australians aged 6-13 can be found in the detailed report Understanding Young Australians. Included in the full report you will receive findings on the time they spend on activities; magazine readership; mobile phone usage; what they think; their media consumption and finance and retail habits.

Click here to browse thousands of accurate, insightful quantitative Roy Morgan research reports and profiles ready to download now.


For more details contact:

[email protected]

Contact Profile

Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com

Keywords

kids, children, tv, television, habits, activities

Categories

Sharing

More Formats