Thursday, July 26th, 2012 - Roy Morgan Research
These days Young Australians (aged 6-13 years old) spend less time watching TV than they did five years ago, however young people still spend around 14 hours in an average week watching television – well ahead of any other activity. These findings come from a major study of Young Australians’ media habits and activities conducted throughout 2011.
Other activities that occupy kids’ time include playing with and talking to friends (9.8 hours per week), using the internet (8 hours), watching videos and DVDs (4.7 hours) and playing sport (4.7 hours). The ever-present homework continues to occupy about three hours of kids’ leisure time each week.

Children’s time spent in 2011 compared to 2007

Source: Roy Morgan Research, Young Australian Survey January – December 2011, n=3,131.

A five-year comparison of these activities highlights broader societal changes such as the increase of internet usage as a proportion of leisure time, although it also highlights the comparative stability of time spent playing electronic games. The amount of time 6-13 year olds spend doing homework in an average week has also crept up from 2.8 to 3 hours per week.

John La Rosa, Industry Director – Agencies, Roy Morgan Research, says:
“Kids are starting to swap the TV screen for the computer screen. The internet is becoming an ever increasing part of a child’s life, with social activities like talking or playing with friends and playing a sport, are both on the decrease. Nearly 81% of Kids aged 6-13 years access the internet at home with 65% also accessing the internet at school.

“When asked if they would rather play computer games than play outside 28% of kids said yes. This increases to 36% if you ask just the boys and 43% for boys aged 6-7.”

More findings from Roy Morgan’s survey of Australians aged 6-13 can be found in the detailed report Understanding Young Australians. Included in the full report you will receive findings on the time they spend on activities; magazine readership; mobile phone usage; what they think; their media consumption and finance and retail habits.

Click here to browse thousands of accurate, insightful quantitative Roy Morgan research reports and profiles ready to download now.

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Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
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