A survey recently released by voucher code website, i love coupons has shown 73% of Australian shoppers believe online shopping is the most convenient way to shop.
Of the 4600 shoppers who were asked the question, ‘Has online shopping reached the tipping point of convenience, or is it still easier to shop in-store?’ nearly three quarters voted in favour of online, proving the Australian retail landscape has well and truly changed forever.
Coupons Director Louie Van Essen said the company was not surprised by the results, saying Australia is following a worldwide trend that is increasingly favouring all things online.
“Online retail provides shoppers a level of convenience and transparency bricks and mortar stores just can’t match. With 100% money back guarantees, fast shipping and the ability to shop anytime, anywhere, it’s hardly surprising that increasing numbers of Aussie consumers are making the switch online,” Mr Van Essen said.
While online shopping is still considered a relatively new concept in Australia, with overseas markets already wholly embracing the phenomenon it seems likely it won’t be long before the practice becomes second nature to Australian consumers as well.
“The online revolution has well and truly began and so it’s time for Aussie retailers to start taking bigger advantage of it. No longer is it enough to just have an online store. Retailers need to increase their online presence and that’s where voucher code websites can prove extremely advantageous.
“By aligning with group buying or coupon websites retailers can ensure they reach a broader pool of people, rather than hitting the same target audience every time. And when you combine the ease and value of online shopping with a discount coupon it proves to be a very enticing offering for consumers,” Mr Van Essen explained.
“At i love coupons we have partnered with some big online retailers to give consumers some of the best online deals. Whether they’re looking for a Boohoo coupon code, a SurfStitch coupon code or the latest percentage-off deal, our customers love the combined value that coupon websites and online shopping provide.
In addition to partnering with group buying websites many online stores are also increasing their competitive advantage by expanding their service offering. Stores like popular online retailer The Iconic, now offer Sydney CBD customers 3-hour delivery.
“Shopping has never been more convenient. During a lunch break a Sydney shopper can log on to their favourite coupon site, download their The Iconic coupon code, make their purchase and have their parcel delivered to their office before they walk out the door at the end of the day.
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