Thursday, July 19th, 2012 - Wholesale Investor
Brisbane-based Property Assistant Ltd is poised to roll out its unique real estate marketing software solution nationally in the coming months, and is negotiating with a major property portal to integrate its service offering.

Property Assistant has developed a proprietary marketing system for optimising real estate portal listings driven by sophisticated algorithmic programming, not by human decision making using their best hunches.

When combined with variations of marketing content for each property, Property Assistant can deliver a more targeted and effective marketing campaign for properties.

The algorithm will, for example, change property descriptions, images and even add video content at mathematically determined times, freshening up the marketing campaign and driving greater buyer interest.

“We’ve already started manual beta testing of the approach with some selected agencies, and it’s leading to faster sales at better prices,” says Damian Hickey, Property Assistants’ chief executive.

“We believe this can deliver a quantifiable direct benefit to real estate agencies, both to the large franchises but particularly to the independent operators who don’t have the automation and support of the franchises.”

Property Assistant is particularly effective for online campaigns, but can easily be used in print and other media channels as well. The system has been developed in association with web marketing specialist company Jentla.

Chief executive Damian Hickey says the company is currently speaking with major property portals around the country, and hopes to have some agreements in place soon to integrate the system into their marketing offering to clients.

Property Assistant is looking to raise $1.85 million from investors to complete the roll out of the system around the country.

The company is presenting at the Wholesale Investor Opportunity and Networking Evening in Melbourne on Monday July 23.

The event takes place at the PwC Offices, Freshwater Place, Level 19, 2 Southbank Boulevard from 6.30-8pm

For more information go to www.wholesaleinvestor.com.au

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Brisbane-based Property Assistant Ltd is poised to roll out its unique real estate marketing software solution nationally in the coming months, and is negotiating with a major property portal to integrate its service offering.

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