This year, the Getty Images Creative Grants received 75 submissions from photographers and agencies in 20 countries; with this year’s winners both based in Europe. The Getty Images Creative Grants will support the following two projects:
· Pathways sees photographer Linka Anne Odom and agency Good Pilot collaborate with D-Foundation to pursue a project which aims to recruit volunteers to increase effectiveness of medical care provided to vulnerable people in India. Through their visual communication, they aim to inspire doctors to travel to India and donate their skills to the project, as well as raise awareness around D-Foundation itself by creating pop-up exhibitions highlighting the charity’s work in hospitals around Germany.
· · Project Pressure, by photographer Klaus Thymann and agency Mother London will visually highlight global glacial history, before the demise of this natural wonder. The grant will enable Thymann to travel to Nepal, where he will document the field work of the Project Pressure team and the impact of glacial retreat on the local population. As well as imagery and video, Mother London will also utilize social media platforms and narrated slideshows to record his work.
In addition to the monetary grant which will cover the costs of capturing this remarkable imagery, the winning photographers will also have the option of collaborating with Getty Images’ team of art directors, photo editors and producers during the execution of their project. The photographers’ resulting work and how it will be incorporated into the nonprofits’ communications will be showcased on www.gettyimages.com.au/grants
Andrew Saunders, Senior Vice President, Creative at Getty Images says: “Just like any organisation that wants to promote its products or services, nonprofits need compelling and original content to effectively advance their causes. We're sure that the recipients of the grants this year will deliver this for their work highlighted on glacial retreat and healthcare in developing regions.”
The recipients of this year’s Getty Images Creative Grants were selected by a panel of leading industry professionals and included:
Jonny Bauer, Head of Strategy at marketing agency Droga5
Karl Heiselman, CEO of branding and design company Wolff Olins
Chuck Tso, ECD, Visual Design, R/GA.
In addition to the two successful grant recipients, two other outstanding grant applications were commended by the judges.
Photographer Heiko Hellwig and agency Echolot from Germany were honored for their proposal to support The Surfrider Foundation, whose mission is the protection and enjoyment of oceans, waves and beaches through a powerful activist network. They proposed a unique campaign to place large-scale images and banners on public beaches.
Madrid-based photographer Thomas Cristofoletti and agency Phibious, were honored for their proposal to support the non-profit Federacao Camponesa KAFO in Guinea Bissau, which is devoted to the promotion of sustainable rural development for the local population. They proposed a selection of portraits of famous radio announcers whose testimony would help the rural population think and act in defense of their natural resources, and would be featured on billboards, commercials and brochures. The campaign would help promote civil awareness of the environmental and social impact of phosphate mining in the region.
Created in 2009, the Getty Images Creative Grants were introduced to help nonprofits use the power of imagery to promote positive change in the world and help communicate their stories more effectively. In addition to the Creative Grants programme, Getty Images also offers editorial grants awarded each year at the Visa Pour L’Image photojournalism festival in Perpignan, France.
For more information about the Getty Images Creative Grants programme, please visit www.gettyimages.com.au/grants which features the winners and finalists.
Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com.au to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. Additional information on how Getty Images inspires and powers communications can be found on The Getty Images Blog at blog.gettyimages.com as well as on Facebook at http://www.facebook.com/gettyimagesANZ and Twitter at www.twitter.com/gettyimages.com
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