Thursday, July 5th, 2012 - Roy Morgan Research
According to the latest Roy Morgan data, 55% of New Zealanders who subscribe to Pay TV are recording TV programs to watch them at a more convenient time. This equates to approximately 1 million Kiwis. These are the findings from the Roy Morgan Single Source Survey of 11,800 New Zealanders in the 12 months to April 2012.
Pausing or rewinding live TV programs is the second most popular TV activity amongst Pay TV subscribers. Using an electronic programming guide comes in third, with 23% of New Zealanders making use of this technology.

TV activities performed by Pay TV subscribers

Source: Roy Morgan Single Source Mar11-Apr12, New Zealanders aged 14+ and currently subscribed to Pay TV, n=5,901.

Pip Elliott, Head of Roy Morgan New Zealand, Roy Morgan Research says:
“In September 2012, New Zealand television is going digital. Digital TV is replacing the current analogue system which has been used to broadcast TV signals since TV started in New Zealand. Switching to digital signals will deliver more channels, a range of new services like an on-screen TV guide and better sound and picture quality. It’ll be interesting to see whether going digital will lead to more Kiwis subscribing to Pay TV.

“With more and more advanced TVs available on the market, New Zealanders are adopting the new TV technology and features, such as recording TV programs to watch them at a more convenient time. Men have taken up the new TV technology slightly more than women, with a noticeable difference in the use of an electronic programming guide (27% and 20%, respectively).

“As for the age differences in New Zealand, new TV technology take-up has been slightly higher amongst the younger age groups, and starts to decline amongst the 50+ population. Detailed analysis of the Roy Morgan data shows the profiles of Pay TV subscribers and how they differ from Pay TV intenders.”

Purchase from our extensive range of detailed Roy Morgan New Zealand Pay TV profiles, including the Pay TV Content ProfilePay TV Intenders Profile, and Pay TV Subscribers Profile. Roy Morgan Research Consumer Profile contains insightful quantitative data in ready-to-copy-and-paste charts and graphs that can be an invaluable resource for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.

Click here to browse thousands of accurate, insightful quantitative Roy Morgan research reports and profiles ready to download now.

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Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
Alex Dalidakis
P: +61 3 9224 5209


television, tv, pay tv, viewers, media



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