Thursday, July 5th, 2012 - Roy Morgan Research
According to the latest Roy Morgan data, 55% of New Zealanders who subscribe to Pay TV are recording TV programs to watch them at a more convenient time. This equates to approximately 1 million Kiwis. These are the findings from the Roy Morgan Single Source Survey of 11,800 New Zealanders in the 12 months to April 2012.
 
Pausing or rewinding live TV programs is the second most popular TV activity amongst Pay TV subscribers. Using an electronic programming guide comes in third, with 23% of New Zealanders making use of this technology.


TV activities performed by Pay TV subscribers


Source: Roy Morgan Single Source Mar11-Apr12, New Zealanders aged 14+ and currently subscribed to Pay TV, n=5,901.


Pip Elliott, Head of Roy Morgan New Zealand, Roy Morgan Research says:
 
“In September 2012, New Zealand television is going digital. Digital TV is replacing the current analogue system which has been used to broadcast TV signals since TV started in New Zealand. Switching to digital signals will deliver more channels, a range of new services like an on-screen TV guide and better sound and picture quality. It’ll be interesting to see whether going digital will lead to more Kiwis subscribing to Pay TV.

“With more and more advanced TVs available on the market, New Zealanders are adopting the new TV technology and features, such as recording TV programs to watch them at a more convenient time. Men have taken up the new TV technology slightly more than women, with a noticeable difference in the use of an electronic programming guide (27% and 20%, respectively).

“As for the age differences in New Zealand, new TV technology take-up has been slightly higher amongst the younger age groups, and starts to decline amongst the 50+ population. Detailed analysis of the Roy Morgan data shows the profiles of Pay TV subscribers and how they differ from Pay TV intenders.”


Purchase from our extensive range of detailed Roy Morgan New Zealand Pay TV profiles, including the Pay TV Content ProfilePay TV Intenders Profile, and Pay TV Subscribers Profile. Roy Morgan Research Consumer Profile contains insightful quantitative data in ready-to-copy-and-paste charts and graphs that can be an invaluable resource for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.

Click here to browse thousands of accurate, insightful quantitative Roy Morgan research reports and profiles ready to download now.


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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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Keywords

television, tv, pay tv, viewers, media

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