Wednesday, June 27th, 2012 - Yeosu Expo 2012
Australian Pavilion ranks amongst most popular at World Expo

The Australian Pavilion today celebrates an important milestone, Yeosu Expo 2012’s halfway point. Since opening its doors to the public on 12 May, the Australian Pavilion has won the hearts and minds of visitors impressed by the exhibit space which includes striking, indigenous artwork and a contemporary art sculpture, representing Australia’s ocean currents.

With the theme “Australia: In Harmony with the Ocean” the Australian Pavilion is one of the most popular pavilions at the Expo, having already welcomed thousands of visitors through its doors.

The Australian Pavilion has attracted high profile visits from the Crown Prince and Crown Princess of Denmark as well as the Australian Minister for Trade and Competitiveness, Dr Craig Emerson and Goodwill Ambassadors Aria-nominated singer-songwriter Jessica Mauboy, TV personality Jessica Gomes and Korean-born Australian fashion designer Yeojin Bae.

Kevin Nixon, Head of Yeosu Expo 2012, said: “We’re really pleased with the feedback so far – all elements of the pavilion have been well-received. However, we certainly won’t be resting on our laurels and there is still plenty to look forward to from here, including NAIDOC week, a Tourism Investment workshop and Australian Food Promotion Day.

Participation in the Expo is a global opportunity to show Australia’s leadership in protecting the ocean and coastal areas and also a platform to enhance our already strong trade, investment and people-to-people links with Korea. I think the team has done a great job so far showcasing a multitude of reasons for Korean businesses, students and tourists to visit, study and invest in Australia.”

Australian Pavilion National Day


As part of the onsite Australian Pavilion National Day celebrations Darwin-born singer and actress Jess Mauboy performed in front of thousands of attendees. Australia’s National Day was a unique opportunity to showcase the best of Australia and celebrate the highly valued long-lasting bilateral relationship between Australia and Korea.

The Pavilion put on diverse music, street theatre, acrobatic and circus performances and hosted an Australian-Korean Business Networking Event where over 100 business delegates met to establish a stronger trade and business relationship between Australia and Korea.

Other notable achievements to date include a well-attended seminar and reception demonstrating Australian capabilities and expertise in the marine sector and an Australian education competitiveness seminar attended by the deans of all major Korean universities and key decision makers for international linkages and overseas student programs in Korea.

Tourism Investment Workshop
On 29 June, the Australian Pavilion, in conjunction with Austrade and Tourism Australia, will jointly hold the first Tourism Investment workshop to promote growing opportunities in the tourism sector in Australia. This workshop will demonstrate Australian capabilities and investment opportunities to Korean investors and Korean professors engaged in the tourism industry.

NAIDOC week celebration in Yeosu

From 5 July to 8 July, to celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander peoples, the Australian Pavilion has invited renowned Torres Strait Islander artist Billy Missi (whose artwork is featured heavily within the Australian Pavilion) to talk about his art and culture. Also, Indigenous didgeridoo player, Kristian Benton, will be back in Yeosu to perform and conduct workshops at the Expo throughout the week.

Australian Education International Seminar
On 19 July, principals and teachers from various schools around Korea will be visiting the Australian Pavilion for a special session of the Great Barrier Reef live cross, to promote an Australian Pavilion legacy opportunity. Korean schools will be given the opportunity to continue with these educational live crosses as part of their school curriculum, even after conclusion of Expo.

Australian Food and Wine Day
On 9 August, in conjunction with Austrade, the Australian Pavilion will host a food day in Seoul to promote Australian food and wine currently available in the Korean market and to cement relations with key Korean importers and merchandisers of Australian food products.

The 2012 Yeosu Expo is an International Expo in Korea, which has a focus on balancing the preservation of ocean and coastal areas with economic development. Held from 12 May – 12 August 2012 the Expo is expected to attract eight million visitors from all over the world.

Australia participates actively in expositions in which there is a clear national interest. Australia has been represented at seven expos since 1985, including the most recent event, held in Shanghai, China in 2010. Expo 2010 was attended by 73 million, making it the largest world expo in history.

For more information about the Australian Pavilion at 2012 Yeosu Expo, please visit: www.australianpavilion.com

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Yeosu Expo 2012


The 2012 Yeosu Expo is an International Expo in Korea, which has a focus on balancing the preservation of ocean and coastal areas with economic development. Held from 12 May – 12 August 2012 the Expo is expected to attract eight million visitors from all over the world.
Audrey Blackburn
P: 02 9818 9326
M: 0424924083
W: www.australianpavilion.com/

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World Expo

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