Kia continued its stately progress through the Australian new car market with an all-time record 3400 sales month in June as the overall market numbers reached new levels.
The record June result saw Kia record a 24.4 per cent jump on June 2011, while the year-to-date sales of 15,809 represent a growth rate of 23.2 per cent over the same period last year.
“Again we are very pleased with our performance in a market that is surprisingly active,” Kia Motors Australia Chief Operating Officer Tony Barlow said. “While it was an all-time record for Kia in Australia and right up with our business plan, the overall market performance was quite surprising.
“The total sales of 112,566 certainly gives an indication of Australia’s new car sales topping the magic one million mark again this year.”
Mr Barlow said that once again the highlight for Kia was the wide spread of improving sales for the brand’s model range.
“Cerato sales are particularly strong with the 1016 new sales representing an increase of more than 100 per cent over June last year and a 52.8 per cent year-to-date sales growth over the first half of this year. Add to that spectacular growth for Optima (159.1 per cent YTD) and the continued strong
performances of Sorento and Sportage (38 and 32.4 per cent YTD respectively) and the story is very pleasing.”
Carnival continued to dominate the sub-$55,000 people mover market with the 368 sales representing 33 per cent of the market, or one-in-three of every sale.
Founded in 1944 as Kyungsung Precision Industry, Kia is currently Korea’s second largest car manufacturer and it’s oldest. From the company’s production of Korea’s first domestic bicycle, Kia moved on to producing Korea’s first motorcycle and the country’s first truck. Kia then became the first company in Korea to locally produce petrol car engines and the first domestic diesel engine. In 1979, Kia’s quality car production was recognised by the fact that two of the world’s leading European car makers chose the Korean car maker to build their ‘range topper’ models on their behalf – the Peugeot 604 and Fiat 132. But it was in the 1980s that Kia’s growth really took off. In 1986 Ford joined the list of car makers who looked to Kia to produce cars to be sold under their name, with the Festiva joining Ford’s line up first in the USA, then across the world, including in Australia for where Kia produced two generations of Ford’s entry-level car. Today, Kia produces a remarkably diverse range of vehicles sold in 190 countries around the world.