Wednesday, June 20th, 2012 - MS Society of SA & NT

The iconic MS Readathon program will be taking a break this year in South Australia
due to a declining financial performance and interest in the program. The added
competition from the ‘Premier's Reading Challenge', which runs in a similar
vein to the MS Readathon, has also added to the decision to take a rest from
the program for the foreseeable future.

Bosko, the MS Readathon mascot, will be taking a well deserved holiday while the MS
Society rests the program. The Society will re-evaluate the future of the MS
Readathon next year.

As a replacement for the program in the interim, the MS Society has created two new
great ways for schools and business to fundraise. The ‘Read for a Reason' and
‘Wear Red for a Reason' campaigns are simple and fun way to raise money for the
MS Society. Schools and businesses are asked to wear red for a day or read for
a day and make a donation to the MS Society.

MS Society CEO, Graeme Warnock is sad to see the end of such an iconic program.

"We are saddened by the decline of MS Readathon, but we realise that to compete with
the many fundraisers that operate within our community, they must be relevant
and easy to participate in. We hope you will continue to support the MS Society
via its new initiatives this year."

"Thank you to everyone who has supported this iconic event over the last 32 years, we
are truly humbled by all that you have achieved and the difference you have
made in the lives of people with MS," said Graeme.

Ends

Interviews are available with Graeme Warnock, CEO MS Society of SA & NT.
Photos included of MS Readathon mascot, Bosko waving goodbye.

About MS

Multiple Sclerosis (MS) is a chronic, debilitating disease of the central nervous
system. It is the most common neurological illness among young adults.
Most people are diagnosed in their 20s and 30s, and 75% of them are women.
There is no known cause or cure.

 

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MS Society of SA & NT


The MS Society is a service-driven organisation with a 45 year history in assisting people with MS and their families. There is no known cause of MS and each working day across Australia 5 more people are told they have Multiple Sclerosis (MS). MS is usually diagnosed in your 20s and 30s, a significant time for many who have work, family and financial commitments.
We exist to serve our clients and our mandate is simple…. provide support where it is needed most.
Renee Meredith
P: 08 7002 6516
W: www.ms.asn.au/

Keywords

MS; Multiple Sclerosis, Readathon, Reading, Schools, Primary Schools

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