- Hospitality still behind other industries when buying online
- Shopping online is cheaper & more convenient that using traditional channels
- 46% of Small Restaurant Businesses still use fax or telephone to conduct business
- Over the last 12 months restaurants searching for supplies online has increased over 20%
- The largest increase was in “wholesale takeaway containers” which saw over a 50% increase
- The biggest increase for food related searches was 55% for “coffee beans” and “cooking oil”.
- Search using a mobile device increased 37%
FOR IMMEDIATE RELEASE:
Research released today by Wholesale Direct has found that over the last 12 months the number of people searching online for supplies in the hospitality industry has increased over 20%. From June last year, Wholesale Direct analysed data from the major search engines, including the history of 1800 keyword terms and the usage patterns of a range of websites within the hospitality, catering, restaurant and café industries.
The large spike in online traffic doesn’t tell the full story. Most restaurants & cafes still use traditional means to place orders & make enquiries. According to Google, 46% of Small Restaurant Businesses use fax or telephone to conduct business. A high percentage of restaurants also rely on food packaging distributors to call on them & take their orders personally. However, recent findings by Wholesale Direct indicate that there has been a noticeable shift in consumer behaviour & attitudes to online activity. 93% of small restaurant operators will use the Web to find work-related information, and 54% go online at least weekly to solve a specific business problem. 99% of small hospitality operators find Search engines to be the most effective tool for finding suppliers.
Wholesale Direct found that the largest increase in online users was for the “Food Packaging” category, which saw over a 50% increase from the same time last year. This category included searches for items such as “Plastic Takeaway Containers” and “wholesale food containers”. The biggest increase in searches for a food related item was for “wholesale cooking oil”, “bulk coffee” & related terms, which increased by 55%.
Data from Google was used to compare search behaviour for wholesale restaurant and café supplies based on if a Smartphone, Tablet or a PC was being used. Wholesale Direct found that since June last year, the number of searches performed using mobile devices increased 37%.
“The hospitality industry is slowly catching up with the rest of the world” said James Rento, Manager of Wholesale Direct. “While online activity in this sector is still well below other industries, the rapid growth rate is evidence that shopping online is cheaper & more convenient than using traditional means.”
Wholesale Direct is a leading online supplier of products to the hospitality industry. They regularly collect data and analyse emerging trends online.
They supply a large range of food service, packaging & washroom products to restaurants, cafes, hotels, take away shops, fast food outlets, clubs & pubs. Their products are well recognised in the industry, and include paper coffee cups, restaurant docket books, garbage bags, napkins, plastic takeaway containers, register rolls, toilet paper, & more. Their success is based on a simple philosophy: providing wholesale prices direct to restaurants. This means that restaurants & cafes of all sizes have access to more competitive prices on a wide range of quality products!