Thursday, June 14th, 2012 - Roy Morgan Research
The growth of Smartphones is increasing our demand for mobile bandwidth and now 22% of the Australian population aged 14+ who own, use or intend to buy a mobile phone agree with the statement “I am willing to pay more for a faster mobile Internet.” These findings come from the latest Roy Morgan Mobile Phone Monitor.
 
Men are more likely to agree with this statement compared to women (25% of men compared to 19% of women).


“Willing to pay more for a faster mobile Internet”


Roy Morgan Single Source (Australia): April 2011 - March 2012. Sample: Australians aged 14+ who own, use or intend to buy a mobile phone, 12 Months to March 2012 n= 16,112.


Andrew Braun, Industry Director - Mobile, Internet and Technology, Roy Morgan Research, says:
 
“The Roy Morgan Research Mobile Phone Monitor also shows that people who speak a language other than English at home are more likely to agree with this statement compared to average Australians who own, use or intend to buy a mobile phone (among this group, 31% agree with the statement).

“One could imagine that more people will be willing to pay more for increased speed as they adopt Smartphones and Tablets (which our research indicates is a growing trend) and do more mobile internet activities on them.

“This is good news for Telecommunication providers, especially considering their ongoing substantial investment in 3G and 4G networks.”


For more information on Mobile Phone users, our detailed Roy Morgan Mobile Phone Profiles provide a broad understanding of the target group in terms of demographics, attitudes, activities and media usage.

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
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