Marijn Kortekaas, director, business development - Asia Pacific for Prolitec, Inc., will conduct a seminar on scent marketing for retailers at the Multi-Channel Retail Conference in Hong Kong on June 12-13. The conference is being staged in conjunction with the 4th Retail Asia Expo 2012, which runs from June 12-14. Both events will be held at the Hong Kong Convention and Exhibition Centre.
During his June 13 session, "From the Nose to the Heart: Why You Should Get Emotional About In-Store Scenting," Kortekaas will offer an introduction to in-store scenting. The program will include case studies and guidance on how to implement ambient scenting in a retail environment. A veteran of the ambient scenting and sporting goods industries, the Melbourne, Australia-based Kortekaas is responsible for the recruitment and account management of Prolitec Certified Service Providers in Asia Pacific. The company's Air Q/Atmospheres brand has a strong and fast-growing presence throughout Asia Pacific, with key partners in China, Hong Kong, Macau, Japan, Taiwan, South Korea, Singapore, Malaysia, Philippines, Thailand, India, and Australia
Meanwhile, Prolitec -- which, along with client Abercrombie & Fitch, was named "Scent Marketer of the Year 2012" by the Scent Marketing Institute -- will serve as the exclusive scent provider at the Retail Asia Expo. In this role, the global provider of ambient scenting technology and services will diffuse a variety of scents in a series of themed zones at 'Senses Generate Sales' a multi-sensory exhibit that will run for all three days at the Expo. According to the Expo sponsors, this unique designer showcase "will reveal how to stimulate consumers' senses and create top-class personal engagement with stores, unlocking that elusive 'wow' factor to achieve 'The Perfect Retail Experience.'"
Attendees wishing to learn more about Prolitec's Air Q/Atmospheres' technologies and services, and see/smell them in action, can also visit the company's booth at D14.
This year's Retail Asia Expo is expected to bring together more than 150 exhibiting companies and over 8,000 decision-makers from retail chains, brand owners, advertising agencies and other businesses. It will also include for the first time the Multi-Channel Retailing Conference, featuring speakers from major retail chains, consumer brands and leading advisors to the industry.
Prolitec is a global provider of Air Q/Atmospheres ambient scenting technology and services to retail stores, hotels, casinos, assisted living communities, offices and other locations. Headquartered in Milwaukee, Wisconsin, Prolitec provides scent marketing services in the US directly to major brands such as Abercrombie & Fitch, Disney and Hollister. Prolitec also provides services in over 60 countries around the world through certified service provider partners.
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