This week furniture and homewares retailer Vast Interior unveiled a new website to showcase their high quality product range and culturally inspired designs.
In addition to a detailed product gallery showcasing over 170 core range products, including dining, living, outdoor and homewares collections, their new online home also offers an insight into their unique world of well travelled cultural eclecticism, globally sourced items and furniture design.
At Vast Interior their furniture is ‘seriously well made’ but have incorporated some quirky features into the site to lighten the mood. The Travellers’ blog is an entertaining, educational and enlightening chronicle of ‘Vastie’ travel titbits and cool finds blogged from around the globe as buyers set off in search of unique furniture and homewares designs for their individual markets.
The Vast ‘Marketplace’ also allows customers to browse these one-of-a- kind ‘found items’ or antique inspired pieces that then await in store to be found again.
"Our new site is a key component of our marketing strategy to provide a detailed gallery of our expanding range of products and design detail”, explains Ross Clayton, Founder and CEO.
“We also wanted to offer more than a product library and introduce some ‘Vast personality’. All our store owners and buyers are passionate about our products, the environment, travel and the community so it was important our online home represented our DNA to tell the whole story and engage visitors in the Vast brand”.
“Vast Interior customers are always searching for something a little different to express their individual style so our decorator section will be kept up to date with the latest decorator advice and trend news.”
With over 20,000 Vast Culture Club members, the new website also caters for their die-hard fan base with event listings and exclusive VIP promotions available at participating stores. Visitors can also join for free by registering their details on the Culture Club page.
The website launch has been released to coincide with Vast Interiors new 2010 signature timber living collections hand crafted in India and their 2009 summer rattan outdoor range.
Their new website is at www.vastinterior.com.au
With 40 franchised retail stores across Australia and New Zealand Vast Interior has evolved in the last decade to position itself at the forefront of the hand crafted furniture and homewares market and carved a niche for high quality timber ranges and unique earthy designs.
P: 07 32527675