Friday, June 8th, 2012 - Roy Morgan Research
An estimated 2,271,000 Australians (excluding fleet government & rental buyers) are intending to buy a new car in the next four years according to the latest Roy Morgan Leading Indicators Report for April 2012. This is down only marginally on the March result of 2,290,000, but remains well above the long-term average1 of 2,076,000. These results came from the Roy Morgan Single Source survey of over 50,000 interviews annually.
In the shorter term, an estimated 706,000 Australians intend to buy a new car in the next year, a decline of 35,000 vehicles since the March 2012 figure of 741,000 but still well above the long-term average2 of 615,000.

New Car Buying Intention

Source: Roy Morgan Single Source (Australia): April 2002 – April 2012, n=565,697 (average quarterly sample n = 13,683). 1Long Term Average = Four year new car buying intention, April 2002 – April 2012. 2Long Term Average = One year new car buying intention, April 2002 – April 2012.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“In line with declining consumer confidence, both short and long term new car buying intention figures are down in April. With interest rate decisions generally having an impact on consumers’ intentions to purchase new cars, it will be interesting to see what happens in May given the RBA’s decision to cut the cash rate by 0.5%. The June reduction of 0.25% by the RBA is also likely to have a positive impact on car buying intentions.

“Not all brands have suffered lower levels of buying intention with the mainstream brands, Nissan, Volkswagen and Subaru showing increases.

“Among luxury brands BMW performing strongly with nearly 80,000 people intending to buy a BMW in the next four years. Much of the brand’s increase can be attributed to the all-new 3-Series, which has shown strong buying intention since its launch in March.

“The complete Roy Morgan Automotive Leading Indicators Report delivers detailed coverage of the health of the Australian automotive market.”


To learn more about automotive intentions for the different vehicle types, our Automotive Currency report covers intentions to purchase new vehicles, future intentions and recent sales, loyalty and satisfaction, brand health, automotive attitudes, car servicing and use of the internet for vehicle related content. Brands are reported individually within three distinct groups; Local Manufacturers (Toyota, Holden and Ford), Mid Volume Importers (Mazda, Mitsubishi, Honda, Nissan, Subaru, Volkswagen and Hyundai) and Luxury Brands (BMW, Mercedes Benz, Audi and Lexus).

An extensive range of detailed Roy Morgan new car intender profiles by make, model and segment covers brands like Honda, BMW, Holden, Mazda, Ford, Mercedes-Benz, Subaru, Mitsubishi, Nissan & Volkswagen.

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Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
Alex Dalidakis
P: +61 3 9224 5209


new car buying, purchase intentions, automotive, cars



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