Thursday, May 24th, 2012 - DAT Media

Toronto, Ontario – May 22, 2012 - iSIGN Media Solutions Inc. (“iSIGN” or “Company”) (TSX-V: ISD), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America and DAT Media (“DAT”), a privately owned and operated full service supplier of digital media products and services located in Varsity Lakes, Queensland, Australia, are pleased to announce that they have signed a non-binding Letter of Intent (“LOI”).

Under the terms of the LOI, DAT has agreed to an upfront payment of $250,000 US, in exchange for 230 licenses for iSIGN’s Smart Antenna (“SA”)and related Interactive Marketing Solutions (“IMS”) 3.1 software, for a period of three years. In addition, DAT will receive exclusive rights to the territories of Australia, New Zealand and Indonesia. iSIGN will receive $1,095 in licensing fees per unit per year.

To satisfy DAT’s desire for an ownership position in the Company, iSIGN will grant to DAT, 250,000 options, with pricing still to be determined, subject to the approval of the Company’s Board of Directors and the TSX – Venture Exchange.

“We initially met with the DAT Media people at the DSE trade show this past March,” said Alex Romanov, iSIGN’s Chief Executive Officer. “DAT has a very good reputation in Australia and a strong client base. We feel that our software will be an excellent fit with their products and cliental.”

“We were very impressed by what we saw at the DSE show in March and were very encouraged by our testing of their IMS software and Smart Antenna earlier this month,” stated Mr. Andrew Becker, Managing Director of DAT Media. “We believe that this technology has great potential and have had positive feedback from the clients that we discussed the IMS system with.”

“iSIGN’s technology is innovative and provides for the measurement of the delivered messaging to consumers,” added Mr. Becker. “We are excited about launching this technology in our part of the world. We strongly feel that iSIGN’s technology will be both well received and successful. Our expectations are high and we are confident that our expectations will be achieved.”

“We are pleased that DAT expressed a desire for an ownership position in the Company as it indicates their strong belief in iSIGN’s products and future success,” added Mr. Romanov. “This is the second of four licensing agreements that we are currently negotiating.”

Contact Profile

DAT Media


Established in 2003 and located in Queensland Australia, DAT Media is a privately owned and operated full service supplier of digital marketing solutions. As one of Australia’s leading national providers for in store/on premise digital marketing communication and customer engagement solutions, DAT's products & services include: digital signage, in-store radio, kiosks, touchscreen technology, customer queuing systems, interactive gesture control systems, SAAS based CMS (content management systems), media sales, social media integration and creative content production. DAT's clients include Australian government owned retail operations in addition to some of the largest retailers, hospitality and licensed premise operators in Australia. Additional information can be found at www.datmedia.com.au.
Andrew Becker
P: 07 5575 7798
W: www.datmedia.com.au

iSIGN Media


iSIGN Media is a North American leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN’s patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: AOpen America Inc. and IBM, with solution distribution by BlueStar Inc. iSIGN is publicly traded in Toronto (TSX.V). Additional information can be found at www.isignmedia.com.
Belinda Rooney

Keywords

Mobile marketing, customer engagement, advertising

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