Thursday, May 24th, 2012 - BlueArc Group
Sydney, Australia, 23 May 2012 - BlueArc Group, one of Australia’s leading digital agencies, announces an increased focus on creative expertise with the appointment of Joe Smith as Creative Director.

With over 10 years’ experience developing digital advertising, websites and online applications, Joe has worked with both leading publishers and agencies. Most recently, Joe was Creative Director for website design and online marketing agency William and prior to that he was Creative Director at ninemsn where he worked for seven years leading the User Experience and Design Team. During his career, Joe has also been Creative Director at ninepixels and M&C Saatchi where he established the digital arm, eMCSaatchi.

Scott Porter, BlueArc CEO, said: “We identified an opportunity to build on our core strengths and to become stronger advocates of brand development. We are acknowledged as industry leaders in platform development and we wanted to contribute more to the success of our clients’ brands in the digital space.”

“We’ve always enjoyed outstanding relationships with our clients and increasingly they were asking us to manage more aspects of their accounts – particularly creative brand development. With Joe on-board we’re excited about the new directions in which those relationships can grow,” Scott continued.

The process to appoint Joe has been long and involved as BlueArc had very specific objectives beyond finding a creative heavyweight who could conceive, design and sell great web work. While Joe is a master storyteller and is passionate about developing online brands that resonate with users, he is also a dedicated team leader who encourages a culture of innovation.

“We have an outstanding culture within BlueArc and the incoming Creative Director had to be appreciative and excited about the high performance environment they were joining. What Joe brings to the game is a respect for the importance of culture, a drive to produce outstanding work and an acute awareness of what a successful narrative layer can mean for an already strong platform-based digital project,” said Ben Eames, BlueArc Commercial Director.

Joe is responsible for all creative leadership and output and will work closely with the respected portfolio of BlueArc clients.

Contact Profile

BlueArc Group

BlueArc is a leading Australian digital agency with a proven record of delivering large-scale web content management, ecommerce and custom online solutions. Working closely with its high profile clients, BlueArc delivers tangible results that enhance communication, improve efficiency, reduce costs and provide a foundation for growth.

Its broad digital strategy and services portfolio includes design and development for websites, intranets and extranets; mobile projects and custom .Net applications.

With over 60 full time staff in Sydney and Melbourne, BlueArc is a trusted digital partner for a broad range of Australian and international clients including Colliers International, Village Roadshow, Goodman, Network Ten, Freedom and Institute of Chartered Accountants in Australia.

As the overall winner of the 2011 Sitecore ‘Site of the Year’ Awards, BlueArc has been recognised as Australia’s leading Sitecore partner for digital innovation and service excellence. With one of the largest teams of Sitecore certified developers, BlueArc is at the forefront of Sitecore based website development. Earlier this year, BlueArc was also selected as an Official Honouree for two separate projects at the 16th Annual Webby Awards by the International Academy of Digital Arts and Sciences.

BlueArc is a Microsoft Gold Partner and one of the select few to have achieved the prestigious Gold Web Development standard by demonstrating the highest level of technical skill and customer satisfaction in the delivery of online solutions.

Katy Denis
P: 0414388879

Leo Burnett Sydney

Leo Burnett is one of Australia's leading communication companies having won Agency of the Year 5 times last year on a local, regional and global level. We have an unusual mix of boutique creativity with a strong multinational backing. Our full service offering includes brand, digital, direct, social, shopper and retail marketing with one front door and one bottom line. Our ambition is simple: To be the best in the world, bar none.
Katy Denis
P: 0414388879


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