Wednesday, May 23rd, 2012 - Roy Morgan Research
40% of New Zealanders aged 14+ visited McDonald’s in an average 4 week period, according to the latest Roy Morgan Research data.
This is followed by Subway (24%) and KFC (23%), which together make up the top three most visited quick service restaurants.

Top 7 Quick Service Restaurants visited by New Zealanders

Source: Roy Morgan Research Single Source, New Zealanders aged 14+, Feb11-Jan12 n=11,934.

These findings are based on an ongoing nationwide survey consisting of approximately 12,000 New Zealanders conducted by Roy Morgan Research in the 12 months to January 2012.

Pip Elliott, Head of Roy Morgan New Zealand, Roy Morgan Research says:
“McDonald’s tops the list with 40% of New Zealanders visiting it in an average four week period, its direct competitor Burger King (20%), which is the only other burger quick service restaurant in the top 7.

“Subway came in as the second most visited quick service restaurant and won the Inaugural Roy Morgan Customer Satisfaction Award for Quick Service Restaurant 2011, and repeated this for the month of January 2012.

“Of interest, all three main pizza chains in New Zealand – Domino’s Pizza, Pizza Hut and Hell Pizza – have managed to make the top 7. The Pizza stores are the only ones that provide both delivery and phone orders for their customers. Hell Pizza in particular is the only New Zealand owned in the top 7.”

Our range of New Zealand Quick Service Restaurant profiles includes the Subway Customer Profile, KFC Customer Profile, Hell Pizza Customer Profile, and McDonald’s Customer Profile. Roy Morgan Research Consumer Profile contains insightful quantitative data in ready-to-copy-and-paste charts and graphs that can be an invaluable resource for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.

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Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
Alex Dalidakis
P: +61 3 9224 5209


McDonalds, Subway, KFC



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